Beton is an open source
Clay alternative

lead enrichment orchestration tool that can be self-hosted + free BYOK
problem:
Reddit r/SaaS post titled 'Alternatives to Clay.com?' mentioning pipe0.com as a cheaper alternative, with highlighted top answer stating 'You need a PhD to use Clay and not burn cash' and a thread showing 153 answers.
solution:

- spreadsheet UI
- Apollo.io, Leadmagic, Findymail, OpenAI + 100s to come
- formulas
- mention {{column_names}}
- cloud version or MIT-licensed Docker
- import and export CSV
- usage analytics
- webhooks (WIP)
Dashboard interface of Beton showing a list of data tables with columns for name, rows, columns, source, status, last modified, and owner, plus buttons for creating a table and importing files.
benefits:

- cheaper than Clay
- faster than Clay
- integrations, webhooks and BYOK are free
- a ton of construction- and pottery-related puns
Dashboard screen displaying API integrations with one active and healthy service named Apollo, created and last checked on October 12, 2025.
social proof:

1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
Screenshot of a webpage discussing open-source alternatives to Clay.com, highlighting Beton AI as an automation and API orchestration platform replicating Clay's functionality.
Text describing Fire Enrich and Beton.ai as open-source Clay alternatives for contact enrichment, with a video demonstration on using Fire Enrich.
team:

Vlad (linkedin, x) – repeat B2B founder
pricing:

- free BYOK for any vendor
- free software, both self-hosted and cloud (because BYOK)
- pay-as-you-go for Beton-managed API keys
t&c | privacy policy | linkedin

Beton 2025
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