Beton is an open source
Clay alternative

Clearbit is great at turning anonymous signups into rich profiles—but wiring it directly into every form and tool quickly creates duplicated logic and hard‑to‑debug automations. Beton centralises Clearbit usage so you can define enrichment once and reuse it everywhere.

Bouncer provides lightning-fast email verification. Beton integrates it inline, checking every email from forms, scrapers, and imports before syncing to your CRM or email tool.

Demandbase is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Lusha is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

LeadIQ is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Gong is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Zendesk Sell is a lightweight CRM, but it needs enrichment. Beton automatically fills in missing emails, phone numbers, and firmographics for every lead in Zendesk Sell.

Planhat tracks customer health scores and engagement, but that data is often invisible to sales. Beton syncs health metrics, NPS scores, and usage trends directly to Salesforce so Account Executives never blindside a customer.

JustCall handles your sales calls, but that activity needs to flow into your CRM for reporting and coaching. Beton syncs call logs, recordings, and outcomes to Salesforce or HubSpot automatically.

ActiveCampaign powers your email marketing, but it needs continuous data updates. Beton syncs CRM fields, product usage, and custom attributes so your campaigns stay personalized.