Beton × Keap

Automate Keap with External Triggers

Trigger Keap campaigns from CRM events, product usage, or custom webhooks.

Keap (formerly Infusionsoft) is powerful for small business automation, but it needs triggers from outside its ecosystem. Beton connects external events to Keap campaigns for sophisticated multi-system workflows.

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Keap Needs More Context

Keap campaigns are triggered by form fills and tags, but what about Stripe payment failures or PostHog product events? Beton lets you trigger Keap workflows from any external signal.

Limited Triggers

Keap only triggers on internal events, missing critical signals from other tools.

Manual Campaign Starts

You manually tag contacts to start campaigns instead of automating based on behavior.

No Product Context

Campaigns don't react to product usage because Keap can't see that data.

Why Connect Keap to Beton

Beton expands Keap's triggering capabilities. By connecting billing, product, and support systems, you build lifecycle campaigns that react to the entire customer journey.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Keap.

Instead of wiring Keap directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Keap usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Keap and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Keap.

Billing-Triggered Campaigns

When a Stripe subscription is canceled, trigger a win-back campaign in Keap.

Product-Led Nurture

When a user doesn't activate (detected by analytics), start a 'Help' campaign in Keap.

Support-Triggered Follow-Up

After a support ticket is resolved, trigger a satisfaction survey campaign in Keap.

FAQ about Beton and Keap

Do I need a separate Keap account to use this integration?
Yes. Beton connects to your existing Keap workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Keap with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Keap first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Keap, and start shipping enriched leads straight into your CRM.

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Open source lead enrichment tool: Beton
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