Beton is an open source
Clay alternative

UserGems tracks your past buyers, but moving that data into action often means manual CSV exports. Beton automates the last mile: instantly routing job change signals to the right CRM owner or sales sequence.

Sales Navigator is the gold standard for finding leads, but getting data *out* of it is a pain. Beton automates the extraction, enrichment, and syncing of Sales Nav searches directly to your CRM or cold email tool.

Salesforce is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

PersistIQ handles your cold outreach, but campaigns are only as good as the data feeding them. Beton enriches, verifies, and loads contacts into PersistIQ automatically.

LeadForensics de-anonymizes website traffic, showing you which companies are interested. Beton turns that insight into action by enriching companies and launching targeted outbound campaigns.

Breadcrumbs.io creates co-dynamic scores (fit + intent), but that data is wasted if it doesn't reach your sales and marketing tools. Beton syncs scores in real-time and triggers actions based on thresholds.

Zoho CRM is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Kaspr finds emails and phone numbers from LinkedIn profiles. Beton orchestrates bulk prospecting, turning Sales Navigator searches into enriched CRM leads without manual work.

Clay is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Ortto captures rich behavioral data, but sales reps in Salesforce often can't see it easily. Beton acts as the bridge, syncing Ortto scores, activities, and audiences directly to your CRM objects for full funnel visibility.