Beton × Customer.io

Bi-Directional Sync for Customer.io

Keep Customer.io user profiles in perfect sync with your CRM and product data.

Customer.io excels at behavioral email, but only if it has access to the full customer story. Beton ensures that every CRM update, product event, and support interaction instantly updates the Customer.io user profile.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Break Down the Data Silos

Customer.io campaigns are only as good as the data feeding them. If user attributes are stale or incomplete, your personalization falls flat. Beton maintains a living connection between your core systems and Customer.io.

Stale Profiles

You send upgrade emails to users who already upgraded because the data didn't sync.

No Sales Context

Sales reps have no idea which emails a lead has received or opened in Customer.io.

Manual Suppression

You have to manually suppress churned customers from campaigns instead of automating it.

Why Connect Customer.io to Beton

Beton creates a feedback loop. Customer.io campaigns become smarter because they have access to real-time data, and your CRM becomes richer because it captures email engagement metrics.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Customer.io.

Instead of wiring Customer.io directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Customer.io usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Link Customer.io

Connect Customer.io to Beton using your Site ID and API key.

2

Select Triggers

Choose what triggers a sync: CRM field change, product event, support status update.

3

Map Fields

Map source data to Customer.io user attributes or event properties.

4

Go Live

Activate the sync. Customer.io campaigns now operate on live, accurate data.

Concrete ways GTM teams combine Beton and Customer.io.

CRM-Driven Campaigns

When an Opportunity stage changes to 'Negotiation', automatically send a 'ROI Calculator' email via Customer.io.

Email Engagement to CRM

Sync Customer.io email clicks and opens back to Salesforce as activities, giving reps full visibility.

Smart Suppression

When a deal closes lost, instantly suppress the contact from all prospecting campaigns in Customer.io.

FAQ about Beton and Customer.io

What gets synced?
CRM fields, product events, and email engagement metrics flow in both directions.
Is it real-time?
Yes. Updates happen within seconds of the trigger event.
Can I filter recipients?
Absolutely. Use Beton logic to qualify leads before they enter Customer.io segments.
Does it work with segments?
Yes. Sync Salesforce reports or warehouse queries as dynamic Customer.io segments.
Who benefits?
Marketing Automation teams and SDRs working closely together.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Customer.io, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
MadKudu Integration OG Image
How Beton works

Turn MadKudu Scores into Sales Action

MadKudu predicts which leads will convert, but that insight only matters if it reaches your team in real-time. Beton syncs MadKudu scores to CRM fields and triggers different workflows based on fit.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Iterable Integration OG Image
How Beton works

Bi-directional Sync for Iterable and CRM

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Ortto Integration OG Image
How Beton works

Unify Ortto Journeys with Sales Activity

Ortto captures rich behavioral data, but sales reps in Salesforce often can't see it easily. Beton acts as the bridge, syncing Ortto scores, activities, and audiences directly to your CRM objects for full funnel visibility.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Pivozavr Integration OG Image
How Pivozavr works with Beton

Lead enrichment with Pivozavr using Beton

Pivozavr is a niche B2B email database with strong coverage in Central and Eastern Europe. Beton turns it into a reusable enrichment step you can use across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Outreach Integration OG Image
How Beton works

Auto-Enroll Leads in Outreach Sequences

Outreach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Salesflare Integration OG Image
How Beton works

Auto-Enrich Salesflare Contacts

Salesflare tracks email opens and visits, but it needs enrichment for better context. Beton automatically fills missing contact and company data for every Salesflare record.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Freshsales Integration OG Image
How Beton works

Enrich Freshsales with External Data

Freshsales is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Clearbit Integration OG Image
How Clearbit works with Beton

Lead enrichment with Clearbit using Beton

Clearbit is great at turning anonymous signups into rich profiles—but wiring it directly into every form and tool quickly creates duplicated logic and hard‑to‑debug automations. Beton centralises Clearbit usage so you can define enrichment once and reuse it everywhere.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Nutshell CRM Integration OG Image
How Beton works

Automate Data Enrichment for Nutshell

Nutshell CRM is designed for simplicity, but records need enrichment. Beton automatically fills in missing contact info and company data using external providers.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
NeverBounce Integration OG Image
How Beton works

Real-Time Email Verification via NeverBounce

NeverBounce is trusted for enterprise-grade verification. Beton embeds it into your data workflows, catching invalid emails, spam traps, and catch-all domains before they cause deliverability issues.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Optimizely Integration OG Image
How Beton works

Operationalize Optimizely Data Across Your Stack

Experimentation data often dies in the marketing team. Sales doesn't know which leads saw which messaging. Beton stamps every lead with the Optimizely campaigns they interacted with, enabling consistent messaging across the funnel.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Leadfeeder Integration OG Image
How Beton works

Automate Leadfeeder Visitor Follow-Up

Leadfeeder shows you which companies are browsing your site. Beton takes it further: finding contact info, enriching profiles, and launching outreach sequences while the intent is hot.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read