Beton is an open source
Clay alternative

VWO tells you which variation got more clicks, but not which one generated more revenue. Beton bridges VWO and your CRM, tagging leads with their experiment data so you can optimize for closed deals, not just signups.

Apollo.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Warmly de-anonymizes website traffic and shows you who's browsing. Beton takes it further: enriching visitors, finding contact info, and starting targeted outreach automatically.

RingCentral is your communication hub, but that data needs to live in your CRM. Beton syncs call logs, SMS messages, and meeting details to Salesforce so every touchpoint is tracked.

Kickbox protects your sending reputation by verifying emails in real-time. Beton integrates Kickbox into every data flow, ensuring that only deliverable addresses make it into your outbound campaigns.

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.

Chorus.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Freshsales is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Front is where customer conversations happen, but that context needs to live in your CRM. Beton syncs Front threads, tags, and assignments to Salesforce or HubSpot automatically.

Intercom is where customers talk to you, but that data needs to flow into your CRM. Beton syncs conversations, user attributes, and support tickets so sales and CS have full context.