Beton is an open source
Clay alternative

Braze is hungry for data. Beton feeds it with fresh signals from your warehouse, CRM, and product analytics so you can run sophisticated lifecycle campaigns without manual CSV imports.

Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.

Jotform makes form building easy, but submissions need work before they're sales-ready. Beton enriches, verifies, and routes Jotform data to your CRM automatically.

Hunter.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Twilio is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Saleshandy is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Drift captures high-intent conversations, but those chats need to become CRM leads fast. Beton syncs Drift conversations to Salesforce with full transcripts and enriched contact data.

ZoomInfo is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

6sense is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Pivozavr is a niche B2B email database with strong coverage in Central and Eastern Europe. Beton turns it into a reusable enrichment step you can use across inbound forms, outbound lists, and SDR research without building custom integrations.