find ready-to-expand accounts on autopilot
Beton helps PLG sales teams discover, validate and track buying signals in first-party data
problem:
revenue teams at PLG have tons of customer data:
- product events
- marketing attribution
- CRM deal history
- billing
- support tickets
yet, they struggle to make sense of it
it's not a trivial task (unless they can affor a dedicated data scientist)
so, the best they have is "watched pricing page 3 times"
does it really move the revenue needle?
most of the time, it doesn't
- product events
- marketing attribution
- CRM deal history
- billing
- support tickets
yet, they struggle to make sense of it
it's not a trivial task (unless they can affor a dedicated data scientist)
so, the best they have is "watched pricing page 3 times"
does it really move the revenue needle?
most of the time, it doesn't
solution:
1. link your DWH
2. our AI agent reads your website and learns your data
3. we run 1000s statistical tests via your DWH's API – without downloading any raw data
4. hit "Publish" to start tracking the signals
5. whenever a signal fires, Beton creates a new deal in your CRM
6. existing signals are reevaluated and new ones are detected in background
1. link your DWH
2. our AI agent reads your website and learns your data
3. we run 1000s statistical tests via your DWH's API – without downloading any raw data
4. hit "Publish" to start tracking the signals
5. whenever a signal fires, Beton creates a new deal in your CRM
6. existing signals are reevaluated and new ones are detected in background
benefits:
- Beton finds signals your analyst never would have time to
- 5-click validation of "do X at least Y times" (aka "your gut feeling")
- cloud version does not store your customer data
- you can self-host us (so legal & procurement are happy)
- a ton of construction-related puns
- Beton finds signals your analyst never would have time to
- 5-click validation of "do X at least Y times" (aka "your gut feeling")
- cloud version does not store your customer data
- you can self-host us (so legal & procurement are happy)
- a ton of construction-related puns
social proof:
1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
pricing:
- self-hosting: free with your own LLM key
or
- cloud: $5/tracked user/year
add-ons: airgapped version, access controls and white-glove service
- self-hosting: free with your own LLM key
or
- cloud: $5/tracked user/year
add-ons: airgapped version, access controls and white-glove service
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How Apollo.io works with Beton
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Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.