Beton is an open source
Clay alternative

Totango gives your CS team incredible visibility, but that intelligence needs to flow to the sales team. Beton syncs health scores, SuccessPlay status, and engagement metrics directly to CRM opportunities.

DeBounce ensures your email lists are clean. Beton embeds DeBounce verification into every data pipeline, catching typos, disposable emails, and invalid addresses before they cause bounce spikes.

Skrapp finds professional email addresses from LinkedIn profiles. Beton orchestrates bulk enrichment, turning lists of names and companies into outreach-ready contacts.

Keap (formerly Infusionsoft) is powerful for small business automation, but it needs triggers from outside its ecosystem. Beton connects external events to Keap campaigns for sophisticated multi-system workflows.

People.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Nutshell CRM is designed for simplicity, but records need enrichment. Beton automatically fills in missing contact info and company data using external providers.

Leadlander identifies companies browsing your site, but manual workflows slow down response time. Beton automates the enrichment and outreach process, turning visitors into pipeline.

Outreach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Formbricks captures user feedback, but those insights should inform your CRM. Beton syncs survey responses as custom fields and triggers workflows based on satisfaction scores.

Webflow Forms captures inbound interest, but raw submissions need enrichment. Beton verifies emails, appends company data, and syncs qualified leads to your CRM in real-time.