Beton × HubSpot

Supercharge HubSpot with External Data

Enrich HubSpot contacts with data from 100+ sources and keep it synced.

HubSpot is your CRM, but it needs fresh data. Beton pipes in enriched contact info, product usage data, and intent signals so your HubSpot records are always current.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

HubSpot is Only as Good as Your Data

Contacts in HubSpot grow stale. Job titles change, companies get acquired, and product usage evolves, but your CRM doesn't reflect it. Beton keeps HubSpot synced with your entire data ecosystem.

Stale Records

Contact data in HubSpot is months old because there's no automatic enrichment.

Blind Marketing

Marketing has no visibility into product usage because PostHog data doesn't sync.

Manual Imports

You manually import warehouse data to HubSpot quarterly instead of syncing continuously.

Why Connect HubSpot to Beton

Beton acts as the data orchestration layer for HubSpot. It continuously enriches, validates, and updates contact and company records so your CRM remains a reliable source of truth.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including HubSpot.

Instead of wiring HubSpot directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your HubSpot usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add HubSpot and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and HubSpot.

Contact Enrichment

Automatically enrich new HubSpot contacts with job title, company size, and LinkedIn URL.

Product Usage Sync

Sync product usage data from PostHog or Amplitude to HubSpot custom properties.

Data Warehouse Sync

Push calculated fields from Snowflake (e.g., 'Propensity Score') into HubSpot for segmentation.

FAQ about Beton and HubSpot

Do I need a separate HubSpot account to use this integration?
Yes. Beton connects to your existing HubSpot workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine HubSpot with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call HubSpot first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect HubSpot, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
Clari Integration OG Image
How Beton works

Operationalize Clari Revenue Intelligence

Clari is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
LeadForensics Integration OG Image
How Beton works

Turn LeadForensics Visitors into Outbound Campaigns

LeadForensics de-anonymizes website traffic, showing you which companies are interested. Beton turns that insight into action by enriching companies and launching targeted outbound campaigns.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Folderly Integration OG Image
How Beton works

Monitor Email Deliverability with Folderly

Folderly monitors your email deliverability and domain reputation. Beton surfaces these metrics in Slack or dashboards so RevOps can detect issues before campaigns tank.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
VWO Integration OG Image
How Beton works

Connect VWO Experiments to Revenue Outcomes

VWO tells you which variation got more clicks, but not which one generated more revenue. Beton bridges VWO and your CRM, tagging leads with their experiment data so you can optimize for closed deals, not just signups.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
UserGems Integration OG Image
How Beton works

Automate UserGems Job Change Tracking

UserGems tracks your past buyers, but moving that data into action often means manual CSV exports. Beton automates the last mile: instantly routing job change signals to the right CRM owner or sales sequence.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
OneSignal Integration OG Image
How Beton works

Trigger OneSignal Pushes from CRM Events

Marketing automation shouldn't stop at email. Beton connects OneSignal to your CRM and data warehouse, allowing you to trigger personalized mobile and web pushes based on real-time customer data and sales milestones.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Breadcrumbs.io Integration OG Image
How Beton works

Operationalize Breadcrumbs Scoring with Beton

Breadcrumbs.io creates co-dynamic scores (fit + intent), but that data is wasted if it doesn't reach your sales and marketing tools. Beton syncs scores in real-time and triggers actions based on thresholds.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Skrapp Integration OG Image
How Beton works

Find Emails at Scale with Skrapp

Skrapp finds professional email addresses from LinkedIn profiles. Beton orchestrates bulk enrichment, turning lists of names and companies into outreach-ready contacts.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Pocus Integration OG Image
How Beton works

Feed Pocus with Fresh Product Signals

Pocus scores leads based on product usage, but it needs clean, timely data. Beton acts as the data cleaning layer, ensuring Pocus has the freshest signals from your warehouse and analytics tools.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Vitally Integration OG Image
How Beton works

Align CS and Sales with Vitally Data

Vitally provides a 360-degree view of your customers, but sales reps working renewal deals don't always have access. Beton ensures that Vitally insights are visible in every Salesforce opportunity.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Keap Integration OG Image
How Beton works

Automate Keap with External Triggers

Keap (formerly Infusionsoft) is powerful for small business automation, but it needs triggers from outside its ecosystem. Beton connects external events to Keap campaigns for sophisticated multi-system workflows.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Freshdesk Contact Center Integration OG Image
How Beton works

Connect Freshdesk to Your GTM Stack

Freshdesk Contact Center handles support calls, but those insights should inform sales and success teams. Beton syncs ticket data to your CRM and triggers workflows based on support interactions.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read