Beton × HubSpot

Supercharge HubSpot with External Data

Enrich HubSpot contacts with data from 100+ sources and keep it synced.

HubSpot is your CRM, but it needs fresh data. Beton pipes in enriched contact info, product usage data, and intent signals so your HubSpot records are always current.

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Open source Self-hostable Bring your own keys 100+ integrations

HubSpot is Only as Good as Your Data

Contacts in HubSpot grow stale. Job titles change, companies get acquired, and product usage evolves, but your CRM doesn't reflect it. Beton keeps HubSpot synced with your entire data ecosystem.

Stale Records

Contact data in HubSpot is months old because there's no automatic enrichment.

Blind Marketing

Marketing has no visibility into product usage because PostHog data doesn't sync.

Manual Imports

You manually import warehouse data to HubSpot quarterly instead of syncing continuously.

Why Connect HubSpot to Beton

Beton acts as the data orchestration layer for HubSpot. It continuously enriches, validates, and updates contact and company records so your CRM remains a reliable source of truth.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including HubSpot.

Instead of wiring HubSpot directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your HubSpot usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add HubSpot and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and HubSpot.

Contact Enrichment

Automatically enrich new HubSpot contacts with job title, company size, and LinkedIn URL.

Product Usage Sync

Sync product usage data from PostHog or Amplitude to HubSpot custom properties.

Data Warehouse Sync

Push calculated fields from Snowflake (e.g., 'Propensity Score') into HubSpot for segmentation.

FAQ about Beton and HubSpot

Do I need a separate HubSpot account to use this integration?
Yes. Beton connects to your existing HubSpot workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine HubSpot with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call HubSpot first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect HubSpot, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
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LinkedIn: Vlad Nadymov
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