Beton is an open source
Clay alternative
lead enrichment orchestration tool that can be self-hosted + free BYOK
problem:
solution:
- spreadsheet UI
- Apollo.io, Leadmagic, Findymail, OpenAI + 100s to come
- formulas
- mention {{column_names}}
- cloud version or MIT-licensed Docker
- import and export CSV
- usage analytics
- webhooks (WIP)
- spreadsheet UI
- Apollo.io, Leadmagic, Findymail, OpenAI + 100s to come
- formulas
- mention {{column_names}}
- cloud version or MIT-licensed Docker
- import and export CSV
- usage analytics
- webhooks (WIP)
benefits:
- cheaper than Clay
- faster than Clay
- integrations, webhooks and BYOK are free
- a ton of construction- and pottery-related puns
- cheaper than Clay
- faster than Clay
- integrations, webhooks and BYOK are free
- a ton of construction- and pottery-related puns
social proof:
1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
pricing:
- free BYOK for any vendor
- free software, both self-hosted and cloud (because BYOK)
- pay-as-you-go for Beton-managed API keys
- free BYOK for any vendor
- free software, both self-hosted and cloud (because BYOK)
- pay-as-you-go for Beton-managed API keys
How Beton works
Power VanillaSoft Dialers with Enriched Data
VanillaSoft manages your sales dialing queues, but those queues need quality data. Beton enriches and verifies contacts before loading them into VanillaSoft, maximizing connection rates.
How Beton works
Turn MadKudu Scores into Sales Action
MadKudu predicts which leads will convert, but that insight only matters if it reaches your team in real-time. Beton syncs MadKudu scores to CRM fields and triggers different workflows based on fit.
How Beton works
Enrich Copper CRM with External Data
Copper is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Trigger OneSignal Pushes from CRM Events
Marketing automation shouldn't stop at email. Beton connects OneSignal to your CRM and data warehouse, allowing you to trigger personalized mobile and web pushes based on real-time customer data and sales milestones.
How Beton works
Global Enrichment with Cognism
Cognism is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Power Reply.io Campaigns with Clean Data
Reply.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Real-Time Email Verification via NeverBounce
NeverBounce is trusted for enterprise-grade verification. Beton embeds it into your data workflows, catching invalid emails, spam traps, and catch-all domains before they cause deliverability issues.
How Beton works
Enable Hyper-Personalization in Lemlist
Lemlist is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Trigger Catalyst Playbooks from External Signals
Catalyst is your CS automation engine, but it needs triggers. Beton connects external systems to Catalyst so you can launch playbooks based on invoice failures, support escalations, or usage drops.
How Beton works
Align CS and Sales with Vitally Data
Vitally provides a 360-degree view of your customers, but sales reps working renewal deals don't always have access. Beton ensures that Vitally insights are visible in every Salesforce opportunity.