Beton × Customer.io

Bi-Directional Sync for Customer.io

Keep Customer.io user profiles in perfect sync with your CRM and product data.

Customer.io excels at behavioral email, but only if it has access to the full customer story. Beton ensures that every CRM update, product event, and support interaction instantly updates the Customer.io user profile.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Break Down the Data Silos

Customer.io campaigns are only as good as the data feeding them. If user attributes are stale or incomplete, your personalization falls flat. Beton maintains a living connection between your core systems and Customer.io.

Stale Profiles

You send upgrade emails to users who already upgraded because the data didn't sync.

No Sales Context

Sales reps have no idea which emails a lead has received or opened in Customer.io.

Manual Suppression

You have to manually suppress churned customers from campaigns instead of automating it.

Why Connect Customer.io to Beton

Beton creates a feedback loop. Customer.io campaigns become smarter because they have access to real-time data, and your CRM becomes richer because it captures email engagement metrics.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Customer.io.

Instead of wiring Customer.io directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Customer.io usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Link Customer.io

Connect Customer.io to Beton using your Site ID and API key.

2

Select Triggers

Choose what triggers a sync: CRM field change, product event, support status update.

3

Map Fields

Map source data to Customer.io user attributes or event properties.

4

Go Live

Activate the sync. Customer.io campaigns now operate on live, accurate data.

Concrete ways GTM teams combine Beton and Customer.io.

CRM-Driven Campaigns

When an Opportunity stage changes to 'Negotiation', automatically send a 'ROI Calculator' email via Customer.io.

Email Engagement to CRM

Sync Customer.io email clicks and opens back to Salesforce as activities, giving reps full visibility.

Smart Suppression

When a deal closes lost, instantly suppress the contact from all prospecting campaigns in Customer.io.

FAQ about Beton and Customer.io

What gets synced?
CRM fields, product events, and email engagement metrics flow in both directions.
Is it real-time?
Yes. Updates happen within seconds of the trigger event.
Can I filter recipients?
Absolutely. Use Beton logic to qualify leads before they enter Customer.io segments.
Does it work with segments?
Yes. Sync Salesforce reports or warehouse queries as dynamic Customer.io segments.
Who benefits?
Marketing Automation teams and SDRs working closely together.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Customer.io, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Gong Integration OG Image
How Beton works

Sync Gong Intelligence to Salesforce

Gong is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Iterable Integration OG Image
How Beton works

Bi-directional Sync for Iterable and CRM

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Clari Integration OG Image
How Beton works

Operationalize Clari Revenue Intelligence

Clari is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Typeform Integration OG Image
How Beton works

Enrich Typeform Responses Automatically

Typeform creates delightful form experiences, but responses need enrichment. Beton appends company data, verifies emails, and syncs qualified leads to your CRM automatically.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Salesforce Integration OG Image
How Beton works

Unify Your Data in Salesforce

Salesforce is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Leadfeeder Integration OG Image
How Beton works

Automate Leadfeeder Visitor Follow-Up

Leadfeeder shows you which companies are browsing your site. Beton takes it further: finding contact info, enriching profiles, and launching outreach sequences while the intent is hot.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
People.ai Integration OG Image
How Beton works

Operationalize People.ai Intelligence

People.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Instantly Integration OG Image
How Beton works

Scale Instantly Safely with Verified Data

Instantly is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
PersistIQ Integration OG Image
How Beton works

Load PersistIQ Campaigns with Verified Data

PersistIQ handles your cold outreach, but campaigns are only as good as the data feeding them. Beton enriches, verifies, and loads contacts into PersistIQ automatically.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Groove Integration OG Image
How Beton works

Sync Groove Activity to Your CRM

Groove is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read