Beton × Customer.io

Bi-Directional Sync for Customer.io

Keep Customer.io user profiles in perfect sync with your CRM and product data.

Customer.io excels at behavioral email, but only if it has access to the full customer story. Beton ensures that every CRM update, product event, and support interaction instantly updates the Customer.io user profile.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Break Down the Data Silos

Customer.io campaigns are only as good as the data feeding them. If user attributes are stale or incomplete, your personalization falls flat. Beton maintains a living connection between your core systems and Customer.io.

Stale Profiles

You send upgrade emails to users who already upgraded because the data didn't sync.

No Sales Context

Sales reps have no idea which emails a lead has received or opened in Customer.io.

Manual Suppression

You have to manually suppress churned customers from campaigns instead of automating it.

Why Connect Customer.io to Beton

Beton creates a feedback loop. Customer.io campaigns become smarter because they have access to real-time data, and your CRM becomes richer because it captures email engagement metrics.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Customer.io.

Instead of wiring Customer.io directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Customer.io usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Link Customer.io

Connect Customer.io to Beton using your Site ID and API key.

2

Select Triggers

Choose what triggers a sync: CRM field change, product event, support status update.

3

Map Fields

Map source data to Customer.io user attributes or event properties.

4

Go Live

Activate the sync. Customer.io campaigns now operate on live, accurate data.

Concrete ways GTM teams combine Beton and Customer.io.

CRM-Driven Campaigns

When an Opportunity stage changes to 'Negotiation', automatically send a 'ROI Calculator' email via Customer.io.

Email Engagement to CRM

Sync Customer.io email clicks and opens back to Salesforce as activities, giving reps full visibility.

Smart Suppression

When a deal closes lost, instantly suppress the contact from all prospecting campaigns in Customer.io.

FAQ about Beton and Customer.io

What gets synced?
CRM fields, product events, and email engagement metrics flow in both directions.
Is it real-time?
Yes. Updates happen within seconds of the trigger event.
Can I filter recipients?
Absolutely. Use Beton logic to qualify leads before they enter Customer.io segments.
Does it work with segments?
Yes. Sync Salesforce reports or warehouse queries as dynamic Customer.io segments.
Who benefits?
Marketing Automation teams and SDRs working closely together.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Customer.io, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
ZoomInfo Integration OG Image
How Beton works

Use ZoomInfo Strategically with Beton

ZoomInfo is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Kickbox Integration OG Image
How Beton works

Instant Email Verification with Kickbox

Kickbox protects your sending reputation by verifying emails in real-time. Beton integrates Kickbox into every data flow, ensuring that only deliverable addresses make it into your outbound campaigns.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Freshsales Integration OG Image
How Beton works

Enrich Freshsales with External Data

Freshsales is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Kaspr Integration OG Image
How Beton works

Scale LinkedIn Prospecting with Kaspr

Kaspr finds emails and phone numbers from LinkedIn profiles. Beton orchestrates bulk prospecting, turning Sales Navigator searches into enriched CRM leads without manual work.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
undefined Integration OG Image

Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Clearbit Integration OG Image
How Beton works

Keep Clearbit Data Fresh with Beton

Clearbit is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
ActiveCampaign Integration OG Image
How Beton works

Sync CRM Data to ActiveCampaign Seamlessly

ActiveCampaign powers your email marketing, but it needs continuous data updates. Beton syncs CRM fields, product usage, and custom attributes so your campaigns stay personalized.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Apollo.io Integration OG Image
How Apollo.io works with Beton

Lead enrichment with Apollo.io using Beton

Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Dropcontact Integration OG Image
How Beton works

Enrich Contacts with Dropcontact Data

Dropcontact specializes in European email finding and enrichment. Beton integrates it into your data flows, making European prospecting seamless.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Outreach Integration OG Image
How Beton works

Auto-Enroll Leads in Outreach Sequences

Outreach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read