Beton × Customer.io

Bi-Directional Sync for Customer.io

Keep Customer.io user profiles in perfect sync with your CRM and product data.

Customer.io excels at behavioral email, but only if it has access to the full customer story. Beton ensures that every CRM update, product event, and support interaction instantly updates the Customer.io user profile.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Break Down the Data Silos

Customer.io campaigns are only as good as the data feeding them. If user attributes are stale or incomplete, your personalization falls flat. Beton maintains a living connection between your core systems and Customer.io.

Stale Profiles

You send upgrade emails to users who already upgraded because the data didn't sync.

No Sales Context

Sales reps have no idea which emails a lead has received or opened in Customer.io.

Manual Suppression

You have to manually suppress churned customers from campaigns instead of automating it.

Why Connect Customer.io to Beton

Beton creates a feedback loop. Customer.io campaigns become smarter because they have access to real-time data, and your CRM becomes richer because it captures email engagement metrics.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Customer.io.

Instead of wiring Customer.io directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Customer.io usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Link Customer.io

Connect Customer.io to Beton using your Site ID and API key.

2

Select Triggers

Choose what triggers a sync: CRM field change, product event, support status update.

3

Map Fields

Map source data to Customer.io user attributes or event properties.

4

Go Live

Activate the sync. Customer.io campaigns now operate on live, accurate data.

Concrete ways GTM teams combine Beton and Customer.io.

CRM-Driven Campaigns

When an Opportunity stage changes to 'Negotiation', automatically send a 'ROI Calculator' email via Customer.io.

Email Engagement to CRM

Sync Customer.io email clicks and opens back to Salesforce as activities, giving reps full visibility.

Smart Suppression

When a deal closes lost, instantly suppress the contact from all prospecting campaigns in Customer.io.

FAQ about Beton and Customer.io

What gets synced?
CRM fields, product events, and email engagement metrics flow in both directions.
Is it real-time?
Yes. Updates happen within seconds of the trigger event.
Can I filter recipients?
Absolutely. Use Beton logic to qualify leads before they enter Customer.io segments.
Does it work with segments?
Yes. Sync Salesforce reports or warehouse queries as dynamic Customer.io segments.
Who benefits?
Marketing Automation teams and SDRs working closely together.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Customer.io, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Folderly Integration OG Image
How Beton works

Monitor Email Deliverability with Folderly

Folderly monitors your email deliverability and domain reputation. Beton surfaces these metrics in Slack or dashboards so RevOps can detect issues before campaigns tank.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Customer.io Integration OG Image
How Beton works

Bi-Directional Sync for Customer.io

Customer.io excels at behavioral email, but only if it has access to the full customer story. Beton ensures that every CRM update, product event, and support interaction instantly updates the Customer.io user profile.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Ortto Integration OG Image
How Beton works

Unify Ortto Journeys with Sales Activity

Ortto captures rich behavioral data, but sales reps in Salesforce often can't see it easily. Beton acts as the bridge, syncing Ortto scores, activities, and audiences directly to your CRM objects for full funnel visibility.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Snov.io Integration OG Image
How Beton works

Bulk Email Finding with Snov.io

Snov.io provides email finding, verification, and drip campaigns. Beton uses it as an enrichment layer, finding emails for your target accounts and syncing verified contacts to your CRM.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Chili Piper Integration OG Image
How Beton works

Optimize Chili Piper Routing with Enrichment

Chili Piper handles meeting routing, but routing logic needs good data. Beton enriches leads inline so Chili Piper can route based on actual company size, not just form fields.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Zoho CRM Integration OG Image
How Beton works

Supercharge Zoho with External Enrichment

Zoho CRM is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Cognism Integration OG Image
How Beton works

Global Enrichment with Cognism

Cognism is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Reoon Email Verifier Integration OG Image
How Beton works

Real-Time Email Verification for Beton Flows

Reoon Email Verifier catches bad emails before they enter your system. Beton integrates verification inline, checking every email from forms, scrapers, or CSV uploads before syncing to your CRM.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Nutshell CRM Integration OG Image
How Beton works

Automate Data Enrichment for Nutshell

Nutshell CRM is designed for simplicity, but records need enrichment. Beton automatically fills in missing contact info and company data using external providers.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Sales Navigator Integration OG Image
How Beton works

Automate Sales Navigator List Building

Sales Navigator is the gold standard for finding leads, but getting data *out* of it is a pain. Beton automates the extraction, enrichment, and syncing of Sales Nav searches directly to your CRM or cold email tool.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read