Beton × Customer.io

Bi-Directional Sync for Customer.io

Keep Customer.io user profiles in perfect sync with your CRM and product data.

Customer.io excels at behavioral email, but only if it has access to the full customer story. Beton ensures that every CRM update, product event, and support interaction instantly updates the Customer.io user profile.

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Break Down the Data Silos

Customer.io campaigns are only as good as the data feeding them. If user attributes are stale or incomplete, your personalization falls flat. Beton maintains a living connection between your core systems and Customer.io.

Stale Profiles

You send upgrade emails to users who already upgraded because the data didn't sync.

No Sales Context

Sales reps have no idea which emails a lead has received or opened in Customer.io.

Manual Suppression

You have to manually suppress churned customers from campaigns instead of automating it.

Why Connect Customer.io to Beton

Beton creates a feedback loop. Customer.io campaigns become smarter because they have access to real-time data, and your CRM becomes richer because it captures email engagement metrics.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Customer.io.

Instead of wiring Customer.io directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Customer.io usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Link Customer.io

Connect Customer.io to Beton using your Site ID and API key.

2

Select Triggers

Choose what triggers a sync: CRM field change, product event, support status update.

3

Map Fields

Map source data to Customer.io user attributes or event properties.

4

Go Live

Activate the sync. Customer.io campaigns now operate on live, accurate data.

Concrete ways GTM teams combine Beton and Customer.io.

CRM-Driven Campaigns

When an Opportunity stage changes to 'Negotiation', automatically send a 'ROI Calculator' email via Customer.io.

Email Engagement to CRM

Sync Customer.io email clicks and opens back to Salesforce as activities, giving reps full visibility.

Smart Suppression

When a deal closes lost, instantly suppress the contact from all prospecting campaigns in Customer.io.

FAQ about Beton and Customer.io

What gets synced?
CRM fields, product events, and email engagement metrics flow in both directions.
Is it real-time?
Yes. Updates happen within seconds of the trigger event.
Can I filter recipients?
Absolutely. Use Beton logic to qualify leads before they enter Customer.io segments.
Does it work with segments?
Yes. Sync Salesforce reports or warehouse queries as dynamic Customer.io segments.
Who benefits?
Marketing Automation teams and SDRs working closely together.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Customer.io, and start shipping enriched leads straight into your CRM.

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X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
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