Beton × Clearbit

Lead enrichment with Clearbit using Beton

Use Beton as an orchestration layer on top of Clearbit and 100+ other data sources. Bring your own Clearbit keys, control spend, and keep your CRM clean.

Clearbit is great at turning anonymous signups into rich profiles—but wiring it directly into every form and tool quickly creates duplicated logic and hard‑to‑debug automations. Beton centralises Clearbit usage so you can define enrichment once and reuse it everywhere.

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Stop scattering Clearbit across scripts and zaps

Most teams start by dropping Clearbit into website forms, then into signup flows, then into outbound tools. After a while, nobody knows which fields come from where or how much is being spent.

Enrichment logic duplicated everywhere

Form handlers, CDP pipelines, and CRMs all implement their own rules for when to call Clearbit, making changes slow and risky.

Hard to see total Clearbit spend

Because calls are scattered across tools, there’s no single view of how many requests are made per day or which segment burns the most credits.

Inconsistent data mapping

Different teams map Clearbit fields into different CRM properties, resulting in messy reports and unhappy ops teams.

Why use Clearbit with Beton

Beton gives you a single place to configure how and when Clearbit is used. You can route only specific segments through Clearbit, combine it with other sources, and standardise how fields are mapped into your CRM and warehouse.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Clearbit.

Instead of wiring Clearbit directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Clearbit usage compliant, and avoid vendor lock-in.

How Clearbit works with Beton

Connect Clearbit once and reuse it across all your enrichment flows in Beton.

1

Connect Clearbit to Beton

Add Clearbit under Integrations in Beton and authenticate with your API key. Beton verifies access and starts tracking usage and health.

2

Define Clearbit enrichment rules

Create an Enrichment Flow and add a Clearbit step. Specify when it should run—such as only on signups without company data or only for ICP domains.

3

Plug in your web forms and product events

Send website signups, trial starts, and product events into Beton via webhooks or your CDP. Beton calls Clearbit where needed and merges results into a single profile.

4

Sync enriched profiles into CRM and tools

Beton pushes final, normalised data into Salesforce, HubSpot, Attio, and analytics destinations so everyone sees the same fields.

Concrete ways GTM teams combine Beton and Clearbit.

Enrich signups before routing

Run signups through Beton and Clearbit to add firmographics before lead scoring and routing rules execute.

Reveal and qualify anonymous traffic

Send reverse‑IP and capture events to Beton, call Clearbit where possible, and surface high‑fit visitors to sales in real time.

Standardise Clearbit data across tools

Normalise Clearbit fields once in Beton and reuse the same schema in Salesforce, HubSpot, and your warehouse.

FAQ: using Clearbit with Beton

Do I connect my existing Clearbit account to Beton?
Yes. Beton works on top of your own Clearbit keys so billing and limits remain under your control.
Can Beton help us reduce Clearbit costs?
Yes. By centralising enrichment logic you can restrict Clearbit usage to high‑value signups and accounts instead of every event.
Can we combine Clearbit with other enrichment tools?
You can run Clearbit alongside other providers in the same flow and let Beton merge results into one profile.
Does Beton support self‑hosting for compliance?
Yes, Beton can run self‑hosted under MIT licence so Clearbit data stays within your infrastructure.
Will we need engineering time to maintain flows?
Beton gives ops teams a no‑code UI for building and updating flows so most changes don’t require developer time.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Clearbit, and start shipping enriched leads straight into your CRM.

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