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Beton helps PLG sales teams discover, validate and track buying signals in first-party data

problem:‍

revenue teams at PLG have tons of customer data:
- product events
- marketing attribution
- CRM deal history
- billing
- support tickets

yet, they struggle to make sense of it

it's not a trivial task (unless they can affor a dedicated data scientist)

so, the best they have is "watched pricing page 3 times"

does it really move the revenue needle?

most of the time, it doesn't

solution:

1. link your DWH
2. our AI agent reads your website and learns your data
3. we run 1000s statistical tests via your DWH's API – without downloading any raw data
4. hit "Publish" to start tracking the signals
5. whenever a signal fires, Beton creates a new deal in your CRM
6. existing signals are reevaluated and new ones are detected in background

benefits:

- Beton finds signals your analyst never would have time to
- 5-click validation of "do X at least Y times" (aka "your gut feeling")
- cloud version does not store your customer data
- you can self-host us (so legal & procurement are happy)
- a ton of construction-related puns

social proof:

1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:

team:‍

Vlad (linkedin, x) – repeat B2B founder

pricing:

- self-hosting: free with your own LLM key

or

- cloud: $5/tracked user/year

add-ons: airgapped version, access controls and white-glove service