Beton is an open source
Clay alternative
lead enrichment orchestration tool that can be self-hosted + free BYOK
problem:
solution:
- spreadsheet UI
- Apollo.io, Leadmagic, Findymail, OpenAI + 100s to come
- formulas
- mention {{column_names}}
- cloud version or MIT-licensed Docker
- import and export CSV
- usage analytics
- webhooks (WIP)
- spreadsheet UI
- Apollo.io, Leadmagic, Findymail, OpenAI + 100s to come
- formulas
- mention {{column_names}}
- cloud version or MIT-licensed Docker
- import and export CSV
- usage analytics
- webhooks (WIP)
benefits:
- cheaper than Clay
- faster than Clay
- integrations, webhooks and BYOK are free
- a ton of construction- and pottery-related puns
- cheaper than Clay
- faster than Clay
- integrations, webhooks and BYOK are free
- a ton of construction- and pottery-related puns
social proof:
1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
pricing:
- free BYOK for any vendor
- free software, both self-hosted and cloud (because BYOK)
- pay-as-you-go for Beton-managed API keys
- free BYOK for any vendor
- free software, both self-hosted and cloud (because BYOK)
- pay-as-you-go for Beton-managed API keys
How Beton works
Enrich Close CRM Automatically
Close is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Keep Clearbit Data Fresh with Beton
Clearbit is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Auto-Enrich Salesflare Contacts
Salesflare tracks email opens and visits, but it needs enrichment for better context. Beton automatically fills missing contact and company data for every Salesflare record.
How Beton works
Automate Leadfeeder Visitor Follow-Up
Leadfeeder shows you which companies are browsing your site. Beton takes it further: finding contact info, enriching profiles, and launching outreach sequences while the intent is hot.
How Beton works
Automate Seamless.AI Contact Finding
Seamless.AI is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Operationalize Clari Revenue Intelligence
Clari is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Turn PostHog Usage into Sales Revenue
Your engineers live in PostHog, but your sales team lives in the CRM. Beton bridges the gap, monitoring user behavior events and turning them into actionable sales triggers enriched with firmographic data.
How Beton works
Enrich Gravity Forms Submissions Automatically
Gravity Forms captures leads on your WordPress site, but those submissions need enrichment before they're useful. Beton verifies emails, finds LinkedIn profiles, and syncs clean data to your CRM.
How Beton works
Turn Website Visitors into Targeted Accounts
Albacross reveals which companies visit your website, but that intelligence needs to trigger action. Beton enriches identified companies and creates targeted account records in your CRM.
How Beton works
Automate Salesloft with CRM Triggers
Salesloft is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.