Beton is an open source
Clay alternative

Cal.com handles meeting scheduling, but bookings need to flow into your CRM. Beton enriches meeting attendees with company data and syncs them to Salesforce or HubSpot.

Amplitude shows you *how* users behave, but that data rarely reaches the sales team in time. Beton watches your Amplitude cohorts and automatically syncs high-value segments to your CRM for immediate action.

Instantly is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Folderly monitors your email deliverability and domain reputation. Beton surfaces these metrics in Slack or dashboards so RevOps can detect issues before campaigns tank.

Attio is the flexible CRM for modern builders. Beton ensures it's always stocked with fresh, accurate data by automating the flow from your forms, scrapers, and enrichment tools directly into Attio objects.

HubSpot is your CRM, but it needs fresh data. Beton pipes in enriched contact info, product usage data, and intent signals so your HubSpot records are always current.

Warmup Inbox protects your domain reputation, but that data is hidden in a dashboard. Beton surfaces deliverability metrics in your CRM and Slack so RevOps can spot issues before they kill campaigns.

RocketReach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Your community is full of warm leads, but they're invisible to sales. Common Room tracks engagement, and Beton turns that activity into CRM leads with enriched contact data.

Experimentation data often dies in the marketing team. Sales doesn't know which leads saw which messaging. Beton stamps every lead with the Optimizely campaigns they interacted with, enabling consistent messaging across the funnel.