Beton is an open source
Clay alternative
lead enrichment orchestration tool that can be self-hosted + free BYOK
problem:
solution:
- spreadsheet UI
- Apollo.io, Leadmagic, Findymail, OpenAI + 100s to come
- formulas
- mention {{column_names}}
- cloud version or MIT-licensed Docker
- import and export CSV
- usage analytics
- webhooks (WIP)
- spreadsheet UI
- Apollo.io, Leadmagic, Findymail, OpenAI + 100s to come
- formulas
- mention {{column_names}}
- cloud version or MIT-licensed Docker
- import and export CSV
- usage analytics
- webhooks (WIP)
benefits:
- cheaper than Clay
- faster than Clay
- integrations, webhooks and BYOK are free
- a ton of construction- and pottery-related puns
- cheaper than Clay
- faster than Clay
- integrations, webhooks and BYOK are free
- a ton of construction- and pottery-related puns
social proof:
1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
1. "I keep buying from them" – Vladimir Gusev, founder ImmCore.AI
2. Perplexity and Google Search think we're cool:
pricing:
- free BYOK for any vendor
- free software, both self-hosted and cloud (because BYOK)
- pay-as-you-go for Beton-managed API keys
- free BYOK for any vendor
- free software, both self-hosted and cloud (because BYOK)
- pay-as-you-go for Beton-managed API keys
How Clearbit works with Beton
Lead enrichment with Clearbit using Beton
Clearbit is great at turning anonymous signups into rich profiles—but wiring it directly into every form and tool quickly creates duplicated logic and hard‑to‑debug automations. Beton centralises Clearbit usage so you can define enrichment once and reuse it everywhere.
How Beton works
Global Enrichment with Cognism
Cognism is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
How Beton works
Turn MadKudu Scores into Sales Action
MadKudu predicts which leads will convert, but that insight only matters if it reaches your team in real-time. Beton syncs MadKudu scores to CRM fields and triggers different workflows based on fit.
How Beton works
Automate Seamless.AI Contact Finding
Seamless.AI is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.