Beton × SmartReach

Feed SmartReach with Quality Data

Enrich, verify, and load SmartReach campaigns with clean contact data.

SmartReach is your multi-channel outreach platform, but it needs verified, enriched data. Beton preprocesses every contact before loading into SmartReach sequences.

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Open source Self-hostable Bring your own keys 100+ integrations

Outreach Quality Starts with Data

SmartReach lets you build sophisticated cadences, but if half your contacts have wrong emails or outdated titles, personalization fails. Beton ensures data quality before enrollment.

Invalid Emails

Campaigns bounce because emails weren't verified before enrollment.

Missing Phone Numbers

You plan multi-channel outreach but lack phone numbers for calling steps.

Manual Uploads

You manually prepare lists in spreadsheets before uploading to SmartReach.

Why Connect SmartReach to Beton

Beton acts as the quality assurance layer. It verifies emails, enriches profiles, and only loads campaign-ready contacts into SmartReach.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including SmartReach.

Instead of wiring SmartReach directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your SmartReach usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add SmartReach and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and SmartReach.

Verified Enrollment

Verify emails before enrolling in SmartReach to maintain high deliverability.

Multi-Channel Data

Enrich contacts with phone numbers and LinkedIn URLs for multi-touch cadences.

Dynamic Segmentation

Route to different SmartReach campaigns based on enriched company size.

FAQ about Beton and SmartReach

Do I need a separate SmartReach account to use this integration?
Yes. Beton connects to your existing SmartReach workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine SmartReach with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call SmartReach first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect SmartReach, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
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