Beton × SmartReach

Feed SmartReach with Quality Data

Enrich, verify, and load SmartReach campaigns with clean contact data.

SmartReach is your multi-channel outreach platform, but it needs verified, enriched data. Beton preprocesses every contact before loading into SmartReach sequences.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Outreach Quality Starts with Data

SmartReach lets you build sophisticated cadences, but if half your contacts have wrong emails or outdated titles, personalization fails. Beton ensures data quality before enrollment.

Invalid Emails

Campaigns bounce because emails weren't verified before enrollment.

Missing Phone Numbers

You plan multi-channel outreach but lack phone numbers for calling steps.

Manual Uploads

You manually prepare lists in spreadsheets before uploading to SmartReach.

Why Connect SmartReach to Beton

Beton acts as the quality assurance layer. It verifies emails, enriches profiles, and only loads campaign-ready contacts into SmartReach.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including SmartReach.

Instead of wiring SmartReach directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your SmartReach usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add SmartReach and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and SmartReach.

Verified Enrollment

Verify emails before enrolling in SmartReach to maintain high deliverability.

Multi-Channel Data

Enrich contacts with phone numbers and LinkedIn URLs for multi-touch cadences.

Dynamic Segmentation

Route to different SmartReach campaigns based on enriched company size.

FAQ about Beton and SmartReach

Do I need a separate SmartReach account to use this integration?
Yes. Beton connects to your existing SmartReach workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine SmartReach with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call SmartReach first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect SmartReach, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Chorus.ai Integration OG Image
How Beton works

Sync Chorus Insights to Your CRM

Chorus.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Drift Integration OG Image
How Beton works

Route Drift Conversations to Sales Instantly

Drift captures high-intent conversations, but those chats need to become CRM leads fast. Beton syncs Drift conversations to Salesforce with full transcripts and enriched contact data.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
ZeroBounce Integration OG Image
How Beton works

Enterprise Email Validation with ZeroBounce

ZeroBounce is trusted by enterprises for email validation. Beton integrates it seamlessly, making verification a natural step in every lead flow from form capture to CRM sync.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
PostHog Integration OG Image
How Beton works

Turn PostHog Usage into Sales Revenue

Your engineers live in PostHog, but your sales team lives in the CRM. Beton bridges the gap, monitoring user behavior events and turning them into actionable sales triggers enriched with firmographic data.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Bouncer Integration OG Image
How Beton works

Fast Email Verification with Bouncer

Bouncer provides lightning-fast email verification. Beton integrates it inline, checking every email from forms, scrapers, and imports before syncing to your CRM or email tool.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Keap Integration OG Image
How Beton works

Automate Keap with External Triggers

Keap (formerly Infusionsoft) is powerful for small business automation, but it needs triggers from outside its ecosystem. Beton connects external events to Keap campaigns for sophisticated multi-system workflows.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Capsule CRM Integration OG Image
How Beton works

Enrich Capsule CRM with External Data

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
VanillaSoft Integration OG Image
How Beton works

Power VanillaSoft Dialers with Enriched Data

VanillaSoft manages your sales dialing queues, but those queues need quality data. Beton enriches and verifies contacts before loading them into VanillaSoft, maximizing connection rates.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Demandbase Integration OG Image
How Beton works

Sync Demandbase Intent to Your CRM

Demandbase is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Pipedrive Integration OG Image
How Beton works

Enrich Pipedrive with External Data

Pipedrive is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read