Beton × PersistIQ

Load PersistIQ Campaigns with Verified Data

Enrich and verify leads before enrolling them in PersistIQ sequences.

PersistIQ handles your cold outreach, but campaigns are only as good as the data feeding them. Beton enriches, verifies, and loads contacts into PersistIQ automatically.

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Open source Self-hostable Bring your own keys 100+ integrations

Bad Data = Low Reply Rates

You load raw lists into PersistIQ and wonder why reply rates are low. The emails bounce, titles are wrong, and personalization fails. Beton fixes this by enriching data before enrollment.

Bounce Issues

20% of your PersistIQ emails bounce because addresses weren't verified.

Generic Messaging

You can't personalize because you lack job title and company data.

Manual List Building

You manually export from CRM, clean in sheets, then upload to PersistIQ.

Why Connect PersistIQ to Beton

Beton ensures every PersistIQ campaign starts with verified, enriched contacts. This improves deliverability, personalization accuracy, and reply rates.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including PersistIQ.

Instead of wiring PersistIQ directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your PersistIQ usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add PersistIQ and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and PersistIQ.

Enriched Enrollment

When a lead is marked 'Sales Qualified' in CRM, Beton enriches it and enrolls it in the right PersistIQ campaign.

Email Verification

Verify every email before enrolling in PersistIQ to protect sender reputation.

Dynamic Segmentation

Route leads to different PersistIQ campaigns based on enriched company size data.

FAQ about Beton and PersistIQ

Do I need a separate PersistIQ account to use this integration?
Yes. Beton connects to your existing PersistIQ workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine PersistIQ with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call PersistIQ first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect PersistIQ, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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