Beton × Nutshell CRM

Automate Data Enrichment for Nutshell

Keep Nutshell contacts enriched with verified emails and company data.

Nutshell CRM is designed for simplicity, but records need enrichment. Beton automatically fills in missing contact info and company data using external providers.

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Open source Self-hostable Bring your own keys 100+ integrations

Lightweight CRM, Rich Data

Nutshell is great for small teams, but it doesn't enrich data automatically. Reps waste time researching prospects instead of selling. Beton automates enrichment workflows.

Data Gaps

Contacts have company names but no decision-maker email or phone.

Manual Enrichment

Reps look up LinkedIn profiles manually instead of automating it.

Inconsistent Quality

Data quality varies by rep instead of being standardized via automation.

Why Connect Nutshell to Beton

Beton upgrades Nutshell with enterprise-grade enrichment. It continuously fills data gaps so reps always have the context they need to sell effectively.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Nutshell CRM.

Instead of wiring Nutshell CRM directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Nutshell CRM usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Nutshell CRM and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Nutshell CRM.

Contact Enrichment

Automatically enrich new Nutshell contacts with job title, email, and LinkedIn URL.

Company Data Append

Fill in company size, revenue, and industry for every Nutshell lead.

Verification Pass

Verify all email addresses in Nutshell to maintain list hygiene.

FAQ about Beton and Nutshell CRM

Do I need a separate Nutshell CRM account to use this integration?
Yes. Beton connects to your existing Nutshell CRM workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Nutshell CRM with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Nutshell CRM first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Nutshell CRM, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
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