Beton × MadKudu

Turn MadKudu Scores into Sales Action

Route high-fit leads to sales and low-fit leads to nurture based on predictive scoring.

MadKudu predicts which leads will convert, but that insight only matters if it reaches your team in real-time. Beton syncs MadKudu scores to CRM fields and triggers different workflows based on fit.

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Don't Let Lead Scores Collect Dust

MadKudu produces incredible predictive scores, but if they live in a separate dashboard, reps ignore them. Beton stamps every CRM lead with the MadKudu score so routing, prioritization, and sequencing happen automatically.

Ignored Scores

Reps treat all leads equally because they don't see scores in their daily workflow.

Manual Routing

Sales ops manually assigns leads to reps instead of using predictive scoring for automatic routing.

Delayed Action

By the time you export scores and update the CRM, high-intent leads have gone cold.

Why Connect MadKudu to Beton

Beton operationalizes lead scoring. High-fit leads get routed to sales instantly while low-fit leads enter nurture sequences, maximizing conversion rates and rep efficiency.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including MadKudu.

Instead of wiring MadKudu directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your MadKudu usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add MadKudu and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and MadKudu.

Automated Lead Routing

Route leads with 'Very Good Fit' scores directly to SDRs. Send 'Low Fit' to a long-term nurture sequence.

Dynamic Sequencing

Trigger different Outreach sequences based on MadKudu score. High-fit gets phone calls, low-fit gets educational content.

Score-Based Alerts

Alert sales managers in Slack when an enterprise-size lead with a high score enters the system.

FAQ about Beton and MadKudu

Do I need a separate MadKudu account to use this integration?
Yes. Beton connects to your existing MadKudu workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine MadKudu with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call MadKudu first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect MadKudu, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
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