Beton × Iterable

Bi-directional Sync for Iterable and CRM

Keep Iterable segments perfectly in sync with Salesforce, Snowflake, and HubSpot data.

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.

Get started free View all integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop Relying on Stale Lists

Iterable is a beast for cross-channel marketing, but it needs fuel. If your data pipeline is slow or broken, your personalization fails. Beton ensures that Iterable has real-time access to every relevant data point about your customer.

Outdated Segments

You send an upsell email to a customer who just downgraded because the list wasn't updated.

Engineering Bottleneck

Engineers have to write custom scripts to feed warehouse data into Iterable for personalization.

Siloed Comms

Sales reps have no visibility into the marketing communications their prospects are receiving.

Why Connect Iterable to Beton

Beton removes the friction of data management for Iterable. It allows marketers to build sophisticated, data-driven campaigns without waiting for engineering support or worrying about data latency.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Iterable.

Instead of wiring Iterable directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Iterable usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Sources

Connect Iterable using your API key. Connect your source (CRM/Warehouse).

2

Define Segment

Define the query or trigger that defines your segment (e.g., 'Users with > 50 logins').

3

Map Attributes

Map source columns to Iterable user profile fields (custom attributes).

4

Auto-Sync

Beton keeps the data in sync. As user behavior changes, their Iterable profile updates instantly.

Concrete ways GTM teams combine Beton and Iterable.

Churn Management

When a customer churns in Salesforce, Beton instantly updates their Iterable profile to stop retention emails and start a win-back flow.

Warehouse Native Marketing

Feed computed metrics from Snowflake (e.g., 'Propensity to Buy') into Iterable to trigger highly targeted offers.

Sales Alerts

Alert sales reps in Slack when a high-value prospect clicks a specific link in an Iterable campaign.

Iterable Integration FAQ

What can I sync?
Beton enables deep bi-directional syncing between Iterable and your CRM/Data Warehouse.
Does it update user profiles?
Yes. Sync live CRM fields (e.g., 'Plan Type', 'Renewal Date') to Iterable user profiles instantly.
Why use Beton?
It allows you to trigger Iterable workflows based on non-standard events, like a warehouse query result.
Can I see open rates in CRM?
Yes. Push Iterable engagement metrics (opens/clicks) back to the CRM for sales visibility.
Who is this for?
Lifecycle Marketers and Data Engineers use it to power complex campaigns.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Iterable, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Pocus Integration OG Image
How Beton works

Feed Pocus with Fresh Product Signals

Pocus scores leads based on product usage, but it needs clean, timely data. Beton acts as the data cleaning layer, ensuring Pocus has the freshest signals from your warehouse and analytics tools.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Formbricks Integration OG Image
How Beton works

Turn Formbricks Surveys into CRM Insights

Formbricks captures user feedback, but those insights should inform your CRM. Beton syncs survey responses as custom fields and triggers workflows based on satisfaction scores.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Webflow Forms Integration OG Image
How Beton works

Enrich Webflow Form Submissions Instantly

Webflow Forms captures inbound interest, but raw submissions need enrichment. Beton verifies emails, appends company data, and syncs qualified leads to your CRM in real-time.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Optimizely Integration OG Image
How Beton works

Operationalize Optimizely Data Across Your Stack

Experimentation data often dies in the marketing team. Sales doesn't know which leads saw which messaging. Beton stamps every lead with the Optimizely campaigns they interacted with, enabling consistent messaging across the funnel.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
OneSignal Integration OG Image
How Beton works

Trigger OneSignal Pushes from CRM Events

Marketing automation shouldn't stop at email. Beton connects OneSignal to your CRM and data warehouse, allowing you to trigger personalized mobile and web pushes based on real-time customer data and sales milestones.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
VWO Integration OG Image
How Beton works

Connect VWO Experiments to Revenue Outcomes

VWO tells you which variation got more clicks, but not which one generated more revenue. Beton bridges VWO and your CRM, tagging leads with their experiment data so you can optimize for closed deals, not just signups.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Reply.io Integration OG Image
How Beton works

Power Reply.io Campaigns with Clean Data

Reply.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Yesware Integration OG Image
How Beton works

Sync Yesware Engagement to CRM

Yesware is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
LeadIQ Integration OG Image
How Beton works

Automate LeadIQ to CRM Sync

LeadIQ is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Lusha Integration OG Image
How Beton works

Integrate Lusha into Your Enrichment Stack

Lusha is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read