Beton × Iterable

Bi-directional Sync for Iterable and CRM

Keep Iterable segments perfectly in sync with Salesforce, Snowflake, and HubSpot data.

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.

Get started free View all integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop Relying on Stale Lists

Iterable is a beast for cross-channel marketing, but it needs fuel. If your data pipeline is slow or broken, your personalization fails. Beton ensures that Iterable has real-time access to every relevant data point about your customer.

Outdated Segments

You send an upsell email to a customer who just downgraded because the list wasn't updated.

Engineering Bottleneck

Engineers have to write custom scripts to feed warehouse data into Iterable for personalization.

Siloed Comms

Sales reps have no visibility into the marketing communications their prospects are receiving.

Why Connect Iterable to Beton

Beton removes the friction of data management for Iterable. It allows marketers to build sophisticated, data-driven campaigns without waiting for engineering support or worrying about data latency.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Iterable.

Instead of wiring Iterable directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Iterable usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Sources

Connect Iterable using your API key. Connect your source (CRM/Warehouse).

2

Define Segment

Define the query or trigger that defines your segment (e.g., 'Users with > 50 logins').

3

Map Attributes

Map source columns to Iterable user profile fields (custom attributes).

4

Auto-Sync

Beton keeps the data in sync. As user behavior changes, their Iterable profile updates instantly.

Concrete ways GTM teams combine Beton and Iterable.

Churn Management

When a customer churns in Salesforce, Beton instantly updates their Iterable profile to stop retention emails and start a win-back flow.

Warehouse Native Marketing

Feed computed metrics from Snowflake (e.g., 'Propensity to Buy') into Iterable to trigger highly targeted offers.

Sales Alerts

Alert sales reps in Slack when a high-value prospect clicks a specific link in an Iterable campaign.

Iterable Integration FAQ

What can I sync?
Beton enables deep bi-directional syncing between Iterable and your CRM/Data Warehouse.
Does it update user profiles?
Yes. Sync live CRM fields (e.g., 'Plan Type', 'Renewal Date') to Iterable user profiles instantly.
Why use Beton?
It allows you to trigger Iterable workflows based on non-standard events, like a warehouse query result.
Can I see open rates in CRM?
Yes. Push Iterable engagement metrics (opens/clicks) back to the CRM for sales visibility.
Who is this for?
Lifecycle Marketers and Data Engineers use it to power complex campaigns.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Iterable, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Zendesk Sell Integration OG Image
How Beton works

Enrich Zendesk Sell Leads Automatically

Zendesk Sell is a lightweight CRM, but it needs enrichment. Beton automatically fills in missing emails, phone numbers, and firmographics for every lead in Zendesk Sell.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
RingCentral Integration OG Image
How Beton works

Sync RingCentral Activity to Your CRM

RingCentral is your communication hub, but that data needs to live in your CRM. Beton syncs call logs, SMS messages, and meeting details to Salesforce so every touchpoint is tracked.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
NeverBounce Integration OG Image
How Beton works

Real-Time Email Verification via NeverBounce

NeverBounce is trusted for enterprise-grade verification. Beton embeds it into your data workflows, catching invalid emails, spam traps, and catch-all domains before they cause deliverability issues.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
RollWorks Integration OG Image
How Beton works

Connect RollWorks ABM to Your CRM

RollWorks is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
UserGems Integration OG Image
How Beton works

Automate UserGems Job Change Tracking

UserGems tracks your past buyers, but moving that data into action often means manual CSV exports. Beton automates the last mile: instantly routing job change signals to the right CRM owner or sales sequence.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Leadlander Integration OG Image
How Beton works

Operationalize Leadlander Website Intelligence

Leadlander identifies companies browsing your site, but manual workflows slow down response time. Beton automates the enrichment and outreach process, turning visitors into pipeline.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
SmartReach Integration OG Image
How Beton works

Feed SmartReach with Quality Data

SmartReach is your multi-channel outreach platform, but it needs verified, enriched data. Beton preprocesses every contact before loading into SmartReach sequences.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
6sense Integration OG Image
How Beton works

Automate 6sense Intent-Based Workflows

6sense is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Intercom Integration OG Image
How Beton works

Unify Intercom Conversations with CRM

Intercom is where customers talk to you, but that data needs to flow into your CRM. Beton syncs conversations, user attributes, and support tickets so sales and CS have full context.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Saleshandy Integration OG Image
How Beton works

Connect Saleshandy to Your CRM

Saleshandy is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read