Beton × Iterable

Bi-directional Sync for Iterable and CRM

Keep Iterable segments perfectly in sync with Salesforce, Snowflake, and HubSpot data.

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.

Get started free View all integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop Relying on Stale Lists

Iterable is a beast for cross-channel marketing, but it needs fuel. If your data pipeline is slow or broken, your personalization fails. Beton ensures that Iterable has real-time access to every relevant data point about your customer.

Outdated Segments

You send an upsell email to a customer who just downgraded because the list wasn't updated.

Engineering Bottleneck

Engineers have to write custom scripts to feed warehouse data into Iterable for personalization.

Siloed Comms

Sales reps have no visibility into the marketing communications their prospects are receiving.

Why Connect Iterable to Beton

Beton removes the friction of data management for Iterable. It allows marketers to build sophisticated, data-driven campaigns without waiting for engineering support or worrying about data latency.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Iterable.

Instead of wiring Iterable directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Iterable usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Sources

Connect Iterable using your API key. Connect your source (CRM/Warehouse).

2

Define Segment

Define the query or trigger that defines your segment (e.g., 'Users with > 50 logins').

3

Map Attributes

Map source columns to Iterable user profile fields (custom attributes).

4

Auto-Sync

Beton keeps the data in sync. As user behavior changes, their Iterable profile updates instantly.

Concrete ways GTM teams combine Beton and Iterable.

Churn Management

When a customer churns in Salesforce, Beton instantly updates their Iterable profile to stop retention emails and start a win-back flow.

Warehouse Native Marketing

Feed computed metrics from Snowflake (e.g., 'Propensity to Buy') into Iterable to trigger highly targeted offers.

Sales Alerts

Alert sales reps in Slack when a high-value prospect clicks a specific link in an Iterable campaign.

Iterable Integration FAQ

What can I sync?
Beton enables deep bi-directional syncing between Iterable and your CRM/Data Warehouse.
Does it update user profiles?
Yes. Sync live CRM fields (e.g., 'Plan Type', 'Renewal Date') to Iterable user profiles instantly.
Why use Beton?
It allows you to trigger Iterable workflows based on non-standard events, like a warehouse query result.
Can I see open rates in CRM?
Yes. Push Iterable engagement metrics (opens/clicks) back to the CRM for sales visibility.
Who is this for?
Lifecycle Marketers and Data Engineers use it to power complex campaigns.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Iterable, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
ActiveCampaign Integration OG Image
How Beton works

Sync CRM Data to ActiveCampaign Seamlessly

ActiveCampaign powers your email marketing, but it needs continuous data updates. Beton syncs CRM fields, product usage, and custom attributes so your campaigns stay personalized.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Ortto Integration OG Image
How Beton works

Unify Ortto Journeys with Sales Activity

Ortto captures rich behavioral data, but sales reps in Salesforce often can't see it easily. Beton acts as the bridge, syncing Ortto scores, activities, and audiences directly to your CRM objects for full funnel visibility.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Mixmax Integration OG Image
How Beton works

Lead enrichment with Mixmax using Beton

Mixmax is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Freshdesk Contact Center Integration OG Image
How Beton works

Connect Freshdesk to Your GTM Stack

Freshdesk Contact Center handles support calls, but those insights should inform sales and success teams. Beton syncs ticket data to your CRM and triggers workflows based on support interactions.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Albacross Integration OG Image
How Beton works

Turn Website Visitors into Targeted Accounts

Albacross reveals which companies visit your website, but that intelligence needs to trigger action. Beton enriches identified companies and creates targeted account records in your CRM.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Sales Navigator Integration OG Image
How Beton works

Automate Sales Navigator List Building

Sales Navigator is the gold standard for finding leads, but getting data *out* of it is a pain. Beton automates the extraction, enrichment, and syncing of Sales Nav searches directly to your CRM or cold email tool.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Apollo.io Integration OG Image
How Beton works

Automate Apollo.io Prospecting Workflows

Apollo.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Nutshell CRM Integration OG Image
How Beton works

Automate Data Enrichment for Nutshell

Nutshell CRM is designed for simplicity, but records need enrichment. Beton automatically fills in missing contact info and company data using external providers.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Front Integration OG Image
How Beton works

Turn Front Conversations into CRM Intelligence

Front is where customer conversations happen, but that context needs to live in your CRM. Beton syncs Front threads, tags, and assignments to Salesforce or HubSpot automatically.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
LeadIQ Integration OG Image
How Beton works

Automate LeadIQ to CRM Sync

LeadIQ is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Twilio Integration OG Image
How Beton works

Lead enrichment with Twilio using Beton

Twilio is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
MillionVerifier Integration OG Image
How Beton works

Bulk Email Verification at Scale

MillionVerifier specializes in bulk verification. Beton orchestrates the process: upload a list, verify via MillionVerifier, and sync only the deliverable emails to your destination.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read