Beton × Iterable

Bi-directional Sync for Iterable and CRM

Keep Iterable segments perfectly in sync with Salesforce, Snowflake, and HubSpot data.

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.

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Open source Self-hostable Bring your own keys 100+ integrations

Stop Relying on Stale Lists

Iterable is a beast for cross-channel marketing, but it needs fuel. If your data pipeline is slow or broken, your personalization fails. Beton ensures that Iterable has real-time access to every relevant data point about your customer.

Outdated Segments

You send an upsell email to a customer who just downgraded because the list wasn't updated.

Engineering Bottleneck

Engineers have to write custom scripts to feed warehouse data into Iterable for personalization.

Siloed Comms

Sales reps have no visibility into the marketing communications their prospects are receiving.

Why Connect Iterable to Beton

Beton removes the friction of data management for Iterable. It allows marketers to build sophisticated, data-driven campaigns without waiting for engineering support or worrying about data latency.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Iterable.

Instead of wiring Iterable directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Iterable usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Sources

Connect Iterable using your API key. Connect your source (CRM/Warehouse).

2

Define Segment

Define the query or trigger that defines your segment (e.g., 'Users with > 50 logins').

3

Map Attributes

Map source columns to Iterable user profile fields (custom attributes).

4

Auto-Sync

Beton keeps the data in sync. As user behavior changes, their Iterable profile updates instantly.

Concrete ways GTM teams combine Beton and Iterable.

Churn Management

When a customer churns in Salesforce, Beton instantly updates their Iterable profile to stop retention emails and start a win-back flow.

Warehouse Native Marketing

Feed computed metrics from Snowflake (e.g., 'Propensity to Buy') into Iterable to trigger highly targeted offers.

Sales Alerts

Alert sales reps in Slack when a high-value prospect clicks a specific link in an Iterable campaign.

Iterable Integration FAQ

What can I sync?
Beton enables deep bi-directional syncing between Iterable and your CRM/Data Warehouse.
Does it update user profiles?
Yes. Sync live CRM fields (e.g., 'Plan Type', 'Renewal Date') to Iterable user profiles instantly.
Why use Beton?
It allows you to trigger Iterable workflows based on non-standard events, like a warehouse query result.
Can I see open rates in CRM?
Yes. Push Iterable engagement metrics (opens/clicks) back to the CRM for sales visibility.
Who is this for?
Lifecycle Marketers and Data Engineers use it to power complex campaigns.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Iterable, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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