Beton × Groove

Sync Groove Activity to Your CRM

Connect Groove to Beton and orchestrate it with 100+ email databases, scrapers, and LLMs in a single flow.

Groove is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

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Open source Self-hostable Bring your own keys 100+ integrations

Stop copy‑pasting Groove data into your CRM

Without Beton, reps export data from Groove, clean it in spreadsheets, and then push it into Salesforce or HubSpot. That manual work is slow, error‑prone, and makes it impossible to track which leads were actually enriched by Groove.

Manual exports and imports

Every new campaign starts with downloading CSVs from Groove and uploading them elsewhere. Data quality depends on whoever last touched the file.

No central enrichment rules

Some teams enrich via Groove on inbound only, others on outbound lists. Without one enrichment brain, no one knows which leads were actually updated.

Hard to control spend

When Groove is wired into ad‑hoc scripts and exports, you can’t easily limit how many Groove credits are used for each segment or deal size.

Why use Groove with Beton

Beton connects to Groove and exposes it as a building block in any enrichment flow. You decide when Beton should call Groove, how fields map into your standard schema, and which backup providers to use when Groove has no match.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Groove.

Instead of wiring Groove directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Groove usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Groove and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Groove.

Inbound lead form enrichment

Enrich every inbound lead with Groove inside Beton before it hits your CRM, so routing, scoring, and SLAs stay accurate.

Outbound list building

Pipe outbound lists through Groove and other vendors in a single Beton flow, then sync clean targets into your sequencer.

Account research at scale

Let revops define once which firmographic and contact fields Groove should fill, then reuse that logic across teams and regions.

FAQ about Beton and Groove

Do I need a separate Groove account to use this integration?
Yes. Beton connects to your existing Groove workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Groove with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Groove first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Groove, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
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LinkedIn: Vlad Nadymov
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