Beton × Formbricks

Turn Formbricks Surveys into CRM Insights

Sync survey responses to your CRM and trigger workflows based on feedback.

Formbricks captures user feedback, but those insights should inform your CRM. Beton syncs survey responses as custom fields and triggers workflows based on satisfaction scores.

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Open source Self-hostable Bring your own keys 100+ integrations

Feedback Data Needs to Be Actionable

You collect NPS and feature requests via Formbricks, but that data stays disconnected from your CRM. Sales doesn't know which customers are happy, and product doesn't know which features to build. Beton closes the loop.

Invisible Sentiment

Sales attempts upsells without knowing the customer recently gave a low NPS score.

Manual Analysis

Product managers manually review survey responses instead of getting automatic prioritization.

Delayed Action

By the time you analyze feedback, the frustrated customer has already churned.

Why Connect Formbricks to Beton

Beton turns feedback into action. Sync NPS scores to CRM health fields, route detractors to CS, and send feature requests to product management tools.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Formbricks.

Instead of wiring Formbricks directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Formbricks usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Formbricks and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Formbricks.

NPS to CRM

Sync Formbricks NPS scores to Salesforce Account custom fields so reps have context.

Detractor Routing

When a user gives a low score, Beton creates a high-priority CSM task to reach out.

Feature Request Pipeline

Route feature requests from Formbricks to Linear or Jira for product prioritization.

FAQ about Beton and Formbricks

Do I need a separate Formbricks account to use this integration?
Yes. Beton connects to your existing Formbricks workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Formbricks with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Formbricks first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Formbricks, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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