Beton × Common Room

Convert Community Signals into Pipeline

Route active community members from Common Room to sales sequences automatically.

Your community is full of warm leads, but they're invisible to sales. Common Room tracks engagement, and Beton turns that activity into CRM leads with enriched contact data.

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Stop Cold Calling When You Have Warm Leads

High-intent prospects are engaging in your Slack community, leaving GitHub issues, or attending webinars, but sales is still cold calling strangers. Common Room captures these signals; Beton operationalizes them.

Invisible Intent

Sales has no visibility into which leads are actively engaging with your community content.

Manual Lead Creation

Community managers manually forward high-intent users to sales instead of automating the handoff.

No Enrichment

Community members don't have work emails in the system, making it hard to route them to CRM.

Why Connect Common Room to Beton

Beton transforms community engagement into qualified pipeline. It detects high-intent signals in Common Room, enriches the user with B2B data, and creates a warm lead in your CRM.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Common Room.

Instead of wiring Common Room directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Common Room usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Common Room

Link Common Room to Beton using your API credentials.

2

Define Intent Signals

Choose what qualifies as 'high intent' (e.g., 'Attended 2+ events', 'Posted in #support').

3

Enrich & Route

Beton finds work emails via enrichment and pushes leads to your CRM.

4

Activate

Your sales team now has a feed of warm leads from the community.

Concrete ways GTM teams combine Beton and Common Room.

Active Member Routing

Identify users who posted 5+ times in your Slack community. Beton enriches them and adds them to a 'Community Warm' sequence.

Event Attendee Follow-up

After a webinar tracked in Common Room, automatically create enriched leads in Salesforce for follow-up.

GitHub Contributor Outreach

Detect developers contributing to your open source repo. Beton finds their work email and tasks sales to reach out.

FAQ about Beton and Common Room

What signals can I use?
Slack messages, GitHub contributions, webinar attendance, content downloads tracked by Common Room.
Does it enrich contacts?
Yes. Beton finds work emails and LinkedIn profiles for community members.
Can I filter by engagement?
Absolutely. Set thresholds like '5+ interactions' to only route high-intent users.
Where do leads go?
Your CRM, sales engagement platform, or even directly to a rep's task list.
Who uses this?
Developer Relations and Community-Led Growth teams.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Common Room, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
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