Beton × Attio

Supercharge Attio with Automated Data Pipelines

Feed your Attio CRM with real-time, enriched data from any source without writing code.

Attio is the flexible CRM for modern builders. Beton ensures it's always stocked with fresh, accurate data by automating the flow from your forms, scrapers, and enrichment tools directly into Attio objects.

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Open source Self-hostable Bring your own keys 100+ integrations

Stop Manually Entering Data into Attio

Attio gives you incredible flexibility, but your data needs to be just as agile. Manually copying data from LinkedIn, spreadsheets, or email finders into Attio creates silos and slows down your deal flow. Beton automates this ingestion.

Data Gaps

Attio's power lies in its structure, but manually filling fields leads to incomplete records and mess.

Integration Bottlenecks

Connecting niche tools or custom scrapers to Attio often requires engineering time you don't have.

Weak Segmentation

Without standardized enrichment, your Attio lists lack the firmographic data needed for effective segmentation.

Why Pair Attio with Beton

Beton acts as the intelligent layer before your CRM. Instead of just dumping data, it cleans, verifies, and enriches it, ensuring your Attio workspace remains a pristine source of truth for your GTM team.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Attio.

Instead of wiring Attio directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Attio usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Attio

Authorize Beton to access your Attio workspace via OAuth or API Key.

2

Choose Data Source

Select the source of your data—a Webflow form, a CSV file, or another app like Typeform.

3

Map Attributes

Map incoming data fields to your Attio People, Companies, or Custom Objects attributes.

4

Sync & Scale

Activate the flow. New leads are automatically created and enriched in Attio instantly.

Concrete ways GTM teams combine Beton and Attio.

Auto-Enrich New Records

When a new Person is created in Attio, automatically trigger a Beton workflow to find their verified email and LinkedIn URL via waterfall enrichment.

Inbound Form Sync

Send qualified leads from your website forms directly into Attio, enriching them with company size and industry data along the way.

Product Data Sync

Map complex data from product usage tools directly to Attio Custom Objects to give sales reps visibility into user behavior.

Attio Integration FAQ

Is the Attio connection secure?
Yes. Connect your Attio workspace securely via API. Beton respects your Attio object structure and permissions.
Can I sync to Custom Objects?
Beton supports Standard Objects (People, Companies) and any Custom Objects you've built in Attio.
Does Beton prevent duplicates?
Yes. Use Beton to filter incoming leads (e.g., 'Title contains VP') before they ever enter Attio, keeping your CRM clean.
How is this different from native integrations?
Unlike native integrations which might be rigid, Beton allows you to transform, format, and combine data before it hits Attio.
How fast is the setup?
Most teams get set up in minutes. Connect your accounts, map the fields, and turn on the flow.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Attio, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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