Beton × Amplitude

Turn Amplitude Insights into Revenue

Bridge the gap between product analytics and revenue teams. Sync Amplitude cohorts to your CRM.

Amplitude shows you *how* users behave, but that data rarely reaches the sales team in time. Beton watches your Amplitude cohorts and automatically syncs high-value segments to your CRM for immediate action.

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Make Product Data Actionable

You have a goldmine of intent data in Amplitude, but it's disconnected from your revenue stack. Manually checking dashboards to find leads is not scalable. Beton automates the handoff from 'Product Signal' to 'Sales Opportunity'.

Invisible Usage Data

Sales reps have no idea which accounts are heavily using the product and ready for an upsell.

Generic Messaging

Marketing sends generic emails to users who are already power users, instead of targeted expansion campaigns.

Manual Handoffs

Syncing data requires manual CSV downloads or expensive enterprise-only integration tools.

Why Connect Amplitude to Beton

Beton ensures your sales team always knows who to call next based on actual product usage. It turns Amplitude from a passive reporting tool into an active revenue driver.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Amplitude.

Instead of wiring Amplitude directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Amplitude usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Amplitude

Connect your Amplitude project to Beton securely.

2

Choose Cohort

Select the Cohort you want to sync (e.g., 'Active Users > 30 days', 'Power Users').

3

Enrich Contacts

Enrich the user emails with LinkedIn profiles and firmographic data to give sales full context.

4

Sync to CRM

Sync the enriched list to Salesforce or HubSpot, tagging them as 'Product Qualified Leads'.

Concrete ways GTM teams combine Beton and Amplitude.

Upsell Triggers

Detect when an account approaches a usage limit. Beton tasks the account manager to offer an enterprise upgrade.

Activation Campaigns

Identify users who signed up but didn't activate. Trigger a specific 'Help' sequence in your email tool.

Ad Retargeting

Sync your 'Power Users' cohort to a LinkedIn Audience for a targeted testimonial or case study campaign.

Amplitude Integration FAQ

How does the sync work?
Beton connects to Amplitude's Cohort Sync or export API to access user lists.
Can I use this for PQLs?
Yes. Identify high-usage free users and sync them to Salesforce as warm leads.
Can I route to multiple destinations?
We can route different cohorts to different tools (e.g., 'Churn Risk' to Zendesk, 'Upsell' to Salesforce).
Does it require an Enterprise plan?
It requires an Amplitude plan that supports data export or API access.
Who is this for?
Growth teams and Sales Operations use this to monetize product usage.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Amplitude, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Open source lead enrichment tool: Beton
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