Beton × Amplitude

Turn Amplitude Insights into Revenue

Bridge the gap between product analytics and revenue teams. Sync Amplitude cohorts to your CRM.

Amplitude shows you *how* users behave, but that data rarely reaches the sales team in time. Beton watches your Amplitude cohorts and automatically syncs high-value segments to your CRM for immediate action.

Get started free View all integrations
Open source Self-hostable Bring your own keys 100+ integrations

Make Product Data Actionable

You have a goldmine of intent data in Amplitude, but it's disconnected from your revenue stack. Manually checking dashboards to find leads is not scalable. Beton automates the handoff from 'Product Signal' to 'Sales Opportunity'.

Invisible Usage Data

Sales reps have no idea which accounts are heavily using the product and ready for an upsell.

Generic Messaging

Marketing sends generic emails to users who are already power users, instead of targeted expansion campaigns.

Manual Handoffs

Syncing data requires manual CSV downloads or expensive enterprise-only integration tools.

Why Connect Amplitude to Beton

Beton ensures your sales team always knows who to call next based on actual product usage. It turns Amplitude from a passive reporting tool into an active revenue driver.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Amplitude.

Instead of wiring Amplitude directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Amplitude usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Amplitude

Connect your Amplitude project to Beton securely.

2

Choose Cohort

Select the Cohort you want to sync (e.g., 'Active Users > 30 days', 'Power Users').

3

Enrich Contacts

Enrich the user emails with LinkedIn profiles and firmographic data to give sales full context.

4

Sync to CRM

Sync the enriched list to Salesforce or HubSpot, tagging them as 'Product Qualified Leads'.

Concrete ways GTM teams combine Beton and Amplitude.

Upsell Triggers

Detect when an account approaches a usage limit. Beton tasks the account manager to offer an enterprise upgrade.

Activation Campaigns

Identify users who signed up but didn't activate. Trigger a specific 'Help' sequence in your email tool.

Ad Retargeting

Sync your 'Power Users' cohort to a LinkedIn Audience for a targeted testimonial or case study campaign.

Amplitude Integration FAQ

How does the sync work?
Beton connects to Amplitude's Cohort Sync or export API to access user lists.
Can I use this for PQLs?
Yes. Identify high-usage free users and sync them to Salesforce as warm leads.
Can I route to multiple destinations?
We can route different cohorts to different tools (e.g., 'Churn Risk' to Zendesk, 'Upsell' to Salesforce).
Does it require an Enterprise plan?
It requires an Amplitude plan that supports data export or API access.
Who is this for?
Growth teams and Sales Operations use this to monetize product usage.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Amplitude, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
Pocus Integration OG Image
How Beton works

Feed Pocus with Fresh Product Signals

Pocus scores leads based on product usage, but it needs clean, timely data. Beton acts as the data cleaning layer, ensuring Pocus has the freshest signals from your warehouse and analytics tools.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Apollo.io Integration OG Image
How Apollo.io works with Beton

Lead enrichment with Apollo.io using Beton

Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Planhat Integration OG Image
How Beton works

Sync Planhat Health Scores to Your CRM

Planhat tracks customer health scores and engagement, but that data is often invisible to sales. Beton syncs health metrics, NPS scores, and usage trends directly to Salesforce so Account Executives never blindside a customer.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
ZeroBounce Integration OG Image
How Beton works

Enterprise Email Validation with ZeroBounce

ZeroBounce is trusted by enterprises for email validation. Beton integrates it seamlessly, making verification a natural step in every lead flow from form capture to CRM sync.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Seamless.AI Integration OG Image
How Beton works

Automate Seamless.AI Contact Finding

Seamless.AI is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Attio Integration OG Image
How Beton works

Supercharge Attio with Automated Data Pipelines

Attio is the flexible CRM for modern builders. Beton ensures it's always stocked with fresh, accurate data by automating the flow from your forms, scrapers, and enrichment tools directly into Attio objects.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Lemlist Integration OG Image
How Beton works

Enable Hyper-Personalization in Lemlist

Lemlist is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Twilio Integration OG Image
How Beton works

Lead enrichment with Twilio using Beton

Twilio is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Braze Integration OG Image
How Beton works

Power Braze with Live Data from Anywhere

Braze is hungry for data. Beton feeds it with fresh signals from your warehouse, CRM, and product analytics so you can run sophisticated lifecycle campaigns without manual CSV imports.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
ActiveCampaign Integration OG Image
How Beton works

Sync CRM Data to ActiveCampaign Seamlessly

ActiveCampaign powers your email marketing, but it needs continuous data updates. Beton syncs CRM fields, product usage, and custom attributes so your campaigns stay personalized.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Amplitude Integration OG Image
How Beton works

Turn Amplitude Insights into Revenue

Amplitude shows you *how* users behave, but that data rarely reaches the sales team in time. Beton watches your Amplitude cohorts and automatically syncs high-value segments to your CRM for immediate action.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Groove Integration OG Image
How Beton works

Sync Groove Activity to Your CRM

Groove is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read