Beton × Amplitude

Turn Amplitude Insights into Revenue

Bridge the gap between product analytics and revenue teams. Sync Amplitude cohorts to your CRM.

Amplitude shows you *how* users behave, but that data rarely reaches the sales team in time. Beton watches your Amplitude cohorts and automatically syncs high-value segments to your CRM for immediate action.

Get started free View all integrations
Open source Self-hostable Bring your own keys 100+ integrations

Make Product Data Actionable

You have a goldmine of intent data in Amplitude, but it's disconnected from your revenue stack. Manually checking dashboards to find leads is not scalable. Beton automates the handoff from 'Product Signal' to 'Sales Opportunity'.

Invisible Usage Data

Sales reps have no idea which accounts are heavily using the product and ready for an upsell.

Generic Messaging

Marketing sends generic emails to users who are already power users, instead of targeted expansion campaigns.

Manual Handoffs

Syncing data requires manual CSV downloads or expensive enterprise-only integration tools.

Why Connect Amplitude to Beton

Beton ensures your sales team always knows who to call next based on actual product usage. It turns Amplitude from a passive reporting tool into an active revenue driver.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Amplitude.

Instead of wiring Amplitude directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Amplitude usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Amplitude

Connect your Amplitude project to Beton securely.

2

Choose Cohort

Select the Cohort you want to sync (e.g., 'Active Users > 30 days', 'Power Users').

3

Enrich Contacts

Enrich the user emails with LinkedIn profiles and firmographic data to give sales full context.

4

Sync to CRM

Sync the enriched list to Salesforce or HubSpot, tagging them as 'Product Qualified Leads'.

Concrete ways GTM teams combine Beton and Amplitude.

Upsell Triggers

Detect when an account approaches a usage limit. Beton tasks the account manager to offer an enterprise upgrade.

Activation Campaigns

Identify users who signed up but didn't activate. Trigger a specific 'Help' sequence in your email tool.

Ad Retargeting

Sync your 'Power Users' cohort to a LinkedIn Audience for a targeted testimonial or case study campaign.

Amplitude Integration FAQ

How does the sync work?
Beton connects to Amplitude's Cohort Sync or export API to access user lists.
Can I use this for PQLs?
Yes. Identify high-usage free users and sync them to Salesforce as warm leads.
Can I route to multiple destinations?
We can route different cohorts to different tools (e.g., 'Churn Risk' to Zendesk, 'Upsell' to Salesforce).
Does it require an Enterprise plan?
It requires an Amplitude plan that supports data export or API access.
Who is this for?
Growth teams and Sales Operations use this to monetize product usage.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Amplitude, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
Copper Integration OG Image
How Beton works

Enrich Copper CRM with External Data

Copper is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Lemlist Integration OG Image
How Beton works

Enable Hyper-Personalization in Lemlist

Lemlist is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
PostHog Integration OG Image
How Beton works

Turn PostHog Usage into Sales Revenue

Your engineers live in PostHog, but your sales team lives in the CRM. Beton bridges the gap, monitoring user behavior events and turning them into actionable sales triggers enriched with firmographic data.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Woodpecker Integration OG Image
How Beton works

Power Woodpecker with Clean Data

Woodpecker handles your cold email sequences, but data quality makes or breaks campaigns. Beton enriches, verifies, and loads contacts into Woodpecker with clean, personalization-ready data.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Clearbit Integration OG Image
How Clearbit works with Beton

Lead enrichment with Clearbit using Beton

Clearbit is great at turning anonymous signups into rich profiles—but wiring it directly into every form and tool quickly creates duplicated logic and hard‑to‑debug automations. Beton centralises Clearbit usage so you can define enrichment once and reuse it everywhere.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Instantly Integration OG Image
How Beton works

Scale Instantly Safely with Verified Data

Instantly is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Iterable Integration OG Image
How Beton works

Bi-directional Sync for Iterable and CRM

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
RingCentral Integration OG Image
How Beton works

Sync RingCentral Activity to Your CRM

RingCentral is your communication hub, but that data needs to live in your CRM. Beton syncs call logs, SMS messages, and meeting details to Salesforce so every touchpoint is tracked.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
ActiveCampaign Integration OG Image
How Beton works

Sync CRM Data to ActiveCampaign Seamlessly

ActiveCampaign powers your email marketing, but it needs continuous data updates. Beton syncs CRM fields, product usage, and custom attributes so your campaigns stay personalized.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Clay Integration OG Image
How Beton works

Sync Clay Workflows to Your CRM

Clay is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Saleshandy Integration OG Image
How Beton works

Connect Saleshandy to Your CRM

Saleshandy is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Mixmax Integration OG Image
How Beton works

Lead enrichment with Mixmax using Beton

Mixmax is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read