Beton × Amplitude

Turn Amplitude Insights into Revenue

Bridge the gap between product analytics and revenue teams. Sync Amplitude cohorts to your CRM.

Amplitude shows you *how* users behave, but that data rarely reaches the sales team in time. Beton watches your Amplitude cohorts and automatically syncs high-value segments to your CRM for immediate action.

Get started free View all integrations
Open source Self-hostable Bring your own keys 100+ integrations

Make Product Data Actionable

You have a goldmine of intent data in Amplitude, but it's disconnected from your revenue stack. Manually checking dashboards to find leads is not scalable. Beton automates the handoff from 'Product Signal' to 'Sales Opportunity'.

Invisible Usage Data

Sales reps have no idea which accounts are heavily using the product and ready for an upsell.

Generic Messaging

Marketing sends generic emails to users who are already power users, instead of targeted expansion campaigns.

Manual Handoffs

Syncing data requires manual CSV downloads or expensive enterprise-only integration tools.

Why Connect Amplitude to Beton

Beton ensures your sales team always knows who to call next based on actual product usage. It turns Amplitude from a passive reporting tool into an active revenue driver.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Amplitude.

Instead of wiring Amplitude directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Amplitude usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Amplitude

Connect your Amplitude project to Beton securely.

2

Choose Cohort

Select the Cohort you want to sync (e.g., 'Active Users > 30 days', 'Power Users').

3

Enrich Contacts

Enrich the user emails with LinkedIn profiles and firmographic data to give sales full context.

4

Sync to CRM

Sync the enriched list to Salesforce or HubSpot, tagging them as 'Product Qualified Leads'.

Concrete ways GTM teams combine Beton and Amplitude.

Upsell Triggers

Detect when an account approaches a usage limit. Beton tasks the account manager to offer an enterprise upgrade.

Activation Campaigns

Identify users who signed up but didn't activate. Trigger a specific 'Help' sequence in your email tool.

Ad Retargeting

Sync your 'Power Users' cohort to a LinkedIn Audience for a targeted testimonial or case study campaign.

Amplitude Integration FAQ

How does the sync work?
Beton connects to Amplitude's Cohort Sync or export API to access user lists.
Can I use this for PQLs?
Yes. Identify high-usage free users and sync them to Salesforce as warm leads.
Can I route to multiple destinations?
We can route different cohorts to different tools (e.g., 'Churn Risk' to Zendesk, 'Upsell' to Salesforce).
Does it require an Enterprise plan?
It requires an Amplitude plan that supports data export or API access.
Who is this for?
Growth teams and Sales Operations use this to monetize product usage.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Amplitude, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
ZoomInfo Integration OG Image
How Beton works

Use ZoomInfo Strategically with Beton

ZoomInfo is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Kickbox Integration OG Image
How Beton works

Instant Email Verification with Kickbox

Kickbox protects your sending reputation by verifying emails in real-time. Beton integrates Kickbox into every data flow, ensuring that only deliverable addresses make it into your outbound campaigns.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Freshsales Integration OG Image
How Beton works

Enrich Freshsales with External Data

Freshsales is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Kaspr Integration OG Image
How Beton works

Scale LinkedIn Prospecting with Kaspr

Kaspr finds emails and phone numbers from LinkedIn profiles. Beton orchestrates bulk prospecting, turning Sales Navigator searches into enriched CRM leads without manual work.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
undefined Integration OG Image

Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Clearbit Integration OG Image
How Beton works

Keep Clearbit Data Fresh with Beton

Clearbit is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
ActiveCampaign Integration OG Image
How Beton works

Sync CRM Data to ActiveCampaign Seamlessly

ActiveCampaign powers your email marketing, but it needs continuous data updates. Beton syncs CRM fields, product usage, and custom attributes so your campaigns stay personalized.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Apollo.io Integration OG Image
How Apollo.io works with Beton

Lead enrichment with Apollo.io using Beton

Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Dropcontact Integration OG Image
How Beton works

Enrich Contacts with Dropcontact Data

Dropcontact specializes in European email finding and enrichment. Beton integrates it into your data flows, making European prospecting seamless.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Outreach Integration OG Image
How Beton works

Auto-Enroll Leads in Outreach Sequences

Outreach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read