Beton × Webflow Forms

Enrich Webflow Form Submissions Instantly

Turn site visitors into enriched, verified CRM leads automatically.

Webflow Forms captures inbound interest, but raw submissions need enrichment. Beton verifies emails, appends company data, and syncs qualified leads to your CRM in real-time.

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Open source Self-hostable Bring your own keys 100+ integrations

Webflow Leads Deserve Better

A visitor submits your Webflow form, but all you get is a name and email. You need company size and title to qualify them properly. Beton enriches every submission before it reaches your CRM.

Unqualified Leads

Every form submission becomes a CRM lead, even students and competitors.

No Enrichment

You only get the data the user typed, with no firmographic context.

Slow Follow-Up

Webflow notifies you via email, but by the time you create the CRM record, the lead is cold.

Why Connect Webflow Forms to Beton

Beton transforms Webflow from a design tool into a lead generation machine. By adding enrichment and validation, you ensure every form submission is sales-ready.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Webflow Forms.

Instead of wiring Webflow Forms directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Webflow Forms usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Webflow Forms and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Webflow Forms.

Instant Lead Enrichment

Enrich every Webflow form submission with LinkedIn profile, job title, and company data before syncing to Salesforce.

Email Verification

Verify every email address submitted to prevent bots and typos from entering your CRM.

Smart Lead Routing

Route enterprise submissions (500+ employees) to your AE team and SMB to SDRs.

FAQ about Beton and Webflow Forms

Do I need a separate Webflow Forms account to use this integration?
Yes. Beton connects to your existing Webflow Forms workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Webflow Forms with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Webflow Forms first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Webflow Forms, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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