Beton × VWO

Connect VWO Experiments to Revenue Outcomes

Sync A/B test data to your CRM to see which variations drive actual business growth.

VWO tells you which variation got more clicks, but not which one generated more revenue. Beton bridges VWO and your CRM, tagging leads with their experiment data so you can optimize for closed deals, not just signups.

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Optimize for Revenue, Not Just Clicks

A winning variation on the landing page might generate poor quality leads. Without connecting VWO to your CRM, you're optimizing in the dark. Beton closes the loop, giving you full visibility into the experiment's ROI.

Vanity Metrics

You optimize for clicks and signups, but have no visibility into lead quality or down-funnel conversion.

Context Gap

Sales reps don't know which value proposition the lead saw, leading to disconnected conversations.

Attribution Pain

Attributing revenue to specific A/B tests requires complex manual data matching in spreadsheets.

Why Connect VWO to Beton

Beton transforms VWO from a frontend testing tool into a full-funnel optimization engine. It ensures your experiments are aligned with business goals, not just conversion rate metrics.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including VWO.

Instead of wiring VWO directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your VWO usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Tools

Connect VWO and your CRM (Salesforce/HubSpot) to Beton.

2

Capture IDs

Configure Beton to capture the VWO Experiment ID and Variation ID when a lead submits a form.

3

Map Fields

Map these IDs to custom fields in your CRM (e.g., 'VWO_Experiment', 'VWO_Variation').

4

Analyze ROI

Analyze your CRM reports to see which VWO variation produced the most pipeline and revenue.

Concrete ways GTM teams combine Beton and VWO.

Sales Context

When a visitor converts, tag their CRM record with the exact headline or offer they saw. Give sales reps this context for their first call.

Targeted Personalization

Push CRM customer segments (e.g., 'VIP Customers') into VWO to run targeted personalization campaigns.

Revenue Attribution

Automatically calculate the revenue per visitor for each variation by joining VWO data with CRM opportunity values.

VWO Integration FAQ

What data can I sync?
Beton integrates with VWO to pull visitor data or push CRM data back for targeting.
Can I track revenue impact?
Yes! Sync closed-won deal values back to VWO visitor IDs to measure true revenue impact.
Does it work with email tools?
Beton can send VWO segment data to your marketing automation tool for consistent messaging.
Why sync this data?
It helps you optimize for quality (revenue), not just quantity (clicks/signups).
Who uses this?
CRO experts and Growth Marketers use this to close the loop on experiments.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect VWO, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
Open source lead enrichment tool: Beton
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