Beton × UserGems

Automate UserGems Job Change Tracking

Turn alumni tracking into immediate pipeline. Sync UserGems signals to Salesforce, HubSpot, and Outreach in real-time.

UserGems tracks your past buyers, but moving that data into action often means manual CSV exports. Beton automates the last mile: instantly routing job change signals to the right CRM owner or sales sequence.

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Stop Manually Exporting UserGems Data

UserGems provides gold-standard data on buyer movement, but manual workflows slow you down. By the time a rep manually uploads a list, the perfect moment to reach out has often passed. Beton eliminates the friction between signal and action.

Manual CSV Nightmares

Reps waste hours downloading CSVs from UserGems and formatting them for CRM upload. Data grows stale before it's even used.

Slow Speed-to-Lead

Without automation, job-change leads often sit untouched in a spreadsheet rather than being worked immediately.

Attribution Gaps

It's hard to attribute revenue to UserGems when the data entry is manual and disconnected from the opportunity source.

Why Connect UserGems to Beton

Beton turns UserGems from a data source into a pipeline generator. By removing the manual export/import step, you ensure every valuable job change signal results in a timely sales touchpoint.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including UserGems.

Instead of wiring UserGems directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your UserGems usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect UserGems

Securely connect your UserGems account using your API key. No coding required.

2

Define Triggers

Define when to trigger a sync. e.g., 'When a past champion changes jobs' or 'When a new matching contact is found'.

3

Map Your Data

Map UserGems fields like 'New Title' and 'Past Company' to your CRM fields to ensure reps have full context.

4

Launch & Monitor

Watch as job change leads appear instantly in your CRM and sequences, ready for engagement.

Concrete ways GTM teams combine Beton and UserGems.

Alumni Tracking Automation

Automatically identify when a champion from a closed-won account moves to a target prospect. Beton routes this 'Alumni' lead to the account owner instantly.

Instant Sequencing

Don't just create a lead. When UserGems flags a contact, Beton can add them to a specific 'Congratulate & Connect' sequence in Outreach.

Enrichment Waterfall

Combine UserGems data with other sources. If UserGems provides the name but no email, trigger a waterfall to Apollo/Hunter to complete the profile.

UserGems Integration FAQ

How does Beton authenticate with UserGems?
Yes. Beton connects to your UserGems account via API key, ensuring secure and direct data syncing without manual CSV handling.
Where do the job change leads go?
You decide. Route job change leads directly to Salesforce/HubSpot leads, or add them to dedicated Outreach/Salesloft sequences.
Can I enrich UserGems data with other providers?
Absolutely. You can set up a waterfall: check UserGems first, and if no contact info is found, fallback to Apollo or Clearbit within the same Beton flow.
Is Beton self-hostable?
Beton is designed to be flexible. You can run it on our cloud infrastructure or deploy it self-hosted for maximum data privacy.
Who manages the integration?
Typically RevOps or Marketing Operations manages the Beton rules, while SDRs simply receive the high-quality leads in their usual tools.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect UserGems, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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