Beton × Pipedrive

Enrich Pipedrive with External Data

Connect Pipedrive to Beton and orchestrate it with 100+ email databases, scrapers, and LLMs in a single flow.

Pipedrive is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop copy‑pasting Pipedrive data into your CRM

Without Beton, reps export data from Pipedrive, clean it in spreadsheets, and then push it into Salesforce or HubSpot. That manual work is slow, error‑prone, and makes it impossible to track which leads were actually enriched by Pipedrive.

Manual exports and imports

Every new campaign starts with downloading CSVs from Pipedrive and uploading them elsewhere. Data quality depends on whoever last touched the file.

No central enrichment rules

Some teams enrich via Pipedrive on inbound only, others on outbound lists. Without one enrichment brain, no one knows which leads were actually updated.

Hard to control spend

When Pipedrive is wired into ad‑hoc scripts and exports, you can’t easily limit how many Pipedrive credits are used for each segment or deal size.

Why use Pipedrive with Beton

Beton connects to Pipedrive and exposes it as a building block in any enrichment flow. You decide when Beton should call Pipedrive, how fields map into your standard schema, and which backup providers to use when Pipedrive has no match.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Pipedrive.

Instead of wiring Pipedrive directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Pipedrive usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Pipedrive and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Pipedrive.

Inbound lead form enrichment

Enrich every inbound lead with Pipedrive inside Beton before it hits your CRM, so routing, scoring, and SLAs stay accurate.

Outbound list building

Pipe outbound lists through Pipedrive and other vendors in a single Beton flow, then sync clean targets into your sequencer.

Account research at scale

Let revops define once which firmographic and contact fields Pipedrive should fill, then reuse that logic across teams and regions.

FAQ about Beton and Pipedrive

Do I need a separate Pipedrive account to use this integration?
Yes. Beton connects to your existing Pipedrive workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Pipedrive with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Pipedrive first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Pipedrive, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Open source lead enrichment tool: Beton
Seamless.AI Integration OG Image
How Beton works

Automate Seamless.AI Contact Finding

Seamless.AI is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Drift Integration OG Image
How Beton works

Route Drift Conversations to Sales Instantly

Drift captures high-intent conversations, but those chats need to become CRM leads fast. Beton syncs Drift conversations to Salesforce with full transcripts and enriched contact data.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Reply.io Integration OG Image
How Beton works

Power Reply.io Campaigns with Clean Data

Reply.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Salesforce Integration OG Image
How Beton works

Unify Your Data in Salesforce

Salesforce is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
OneSignal Integration OG Image
How Beton works

Trigger OneSignal Pushes from CRM Events

Marketing automation shouldn't stop at email. Beton connects OneSignal to your CRM and data warehouse, allowing you to trigger personalized mobile and web pushes based on real-time customer data and sales milestones.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Calendly Integration OG Image
How Beton works

Lead enrichment with Calendly using Beton

Calendly is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Aircall Integration OG Image
How Beton works

Lead enrichment with Aircall using Beton

Aircall is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Optimizely Integration OG Image
How Beton works

Operationalize Optimizely Data Across Your Stack

Experimentation data often dies in the marketing team. Sales doesn't know which leads saw which messaging. Beton stamps every lead with the Optimizely campaigns they interacted with, enabling consistent messaging across the funnel.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Freshdesk Contact Center Integration OG Image
How Beton works

Connect Freshdesk to Your GTM Stack

Freshdesk Contact Center handles support calls, but those insights should inform sales and success teams. Beton syncs ticket data to your CRM and triggers workflows based on support interactions.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Outreach Integration OG Image
How Beton works

Auto-Enroll Leads in Outreach Sequences

Outreach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read