Beton × Leadlander

Operationalize Leadlander Website Intelligence

Convert anonymous website visitors into enriched outbound campaigns.

Leadlander identifies companies browsing your site, but manual workflows slow down response time. Beton automates the enrichment and outreach process, turning visitors into pipeline.

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Open source Self-hostable Bring your own keys 100+ integrations

Website Intent Deserves Speed

You know which companies are interested (thanks to Leadlander), but by the time you manually build a list and launch outreach, they've already chosen a competitor. Beton automates the response.

Manual Workflows

You export Leadlander data weekly and manually build outreach lists.

Stale Signals

By the time you act on the intent signal, the visitor has moved on.

No Enrichment

You know the company name but not who to contact.

Why Connect Leadlander to Beton

Beton creates a closed-loop system. Website visits trigger automatic enrichment, contact finding, and outreach sequences—turning intent signals into meetings within hours, not weeks.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Leadlander.

Instead of wiring Leadlander directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Leadlander usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Leadlander and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Leadlander.

Auto-Outreach

When a visitor views your pricing page, Beton finds their email and adds them to a 'High Intent' sequence.

Multi-Visit Scoring

Track repeat visitors and escalate priority as engagement increases.

CRM Account Enrichment

Enrich existing CRM accounts with Leadlander visit data to give reps talking points.

FAQ about Beton and Leadlander

Do I need a separate Leadlander account to use this integration?
Yes. Beton connects to your existing Leadlander workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Leadlander with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Leadlander first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Leadlander, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
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