Beton × Leadlander

Operationalize Leadlander Website Intelligence

Convert anonymous website visitors into enriched outbound campaigns.

Leadlander identifies companies browsing your site, but manual workflows slow down response time. Beton automates the enrichment and outreach process, turning visitors into pipeline.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Website Intent Deserves Speed

You know which companies are interested (thanks to Leadlander), but by the time you manually build a list and launch outreach, they've already chosen a competitor. Beton automates the response.

Manual Workflows

You export Leadlander data weekly and manually build outreach lists.

Stale Signals

By the time you act on the intent signal, the visitor has moved on.

No Enrichment

You know the company name but not who to contact.

Why Connect Leadlander to Beton

Beton creates a closed-loop system. Website visits trigger automatic enrichment, contact finding, and outreach sequences—turning intent signals into meetings within hours, not weeks.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Leadlander.

Instead of wiring Leadlander directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Leadlander usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Leadlander and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Leadlander.

Auto-Outreach

When a visitor views your pricing page, Beton finds their email and adds them to a 'High Intent' sequence.

Multi-Visit Scoring

Track repeat visitors and escalate priority as engagement increases.

CRM Account Enrichment

Enrich existing CRM accounts with Leadlander visit data to give reps talking points.

FAQ about Beton and Leadlander

Do I need a separate Leadlander account to use this integration?
Yes. Beton connects to your existing Leadlander workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Leadlander with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Leadlander first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Leadlander, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Folderly Integration OG Image
How Beton works

Monitor Email Deliverability with Folderly

Folderly monitors your email deliverability and domain reputation. Beton surfaces these metrics in Slack or dashboards so RevOps can detect issues before campaigns tank.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Customer.io Integration OG Image
How Beton works

Bi-Directional Sync for Customer.io

Customer.io excels at behavioral email, but only if it has access to the full customer story. Beton ensures that every CRM update, product event, and support interaction instantly updates the Customer.io user profile.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Ortto Integration OG Image
How Beton works

Unify Ortto Journeys with Sales Activity

Ortto captures rich behavioral data, but sales reps in Salesforce often can't see it easily. Beton acts as the bridge, syncing Ortto scores, activities, and audiences directly to your CRM objects for full funnel visibility.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Snov.io Integration OG Image
How Beton works

Bulk Email Finding with Snov.io

Snov.io provides email finding, verification, and drip campaigns. Beton uses it as an enrichment layer, finding emails for your target accounts and syncing verified contacts to your CRM.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Chili Piper Integration OG Image
How Beton works

Optimize Chili Piper Routing with Enrichment

Chili Piper handles meeting routing, but routing logic needs good data. Beton enriches leads inline so Chili Piper can route based on actual company size, not just form fields.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Zoho CRM Integration OG Image
How Beton works

Supercharge Zoho with External Enrichment

Zoho CRM is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Cognism Integration OG Image
How Beton works

Global Enrichment with Cognism

Cognism is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Reoon Email Verifier Integration OG Image
How Beton works

Real-Time Email Verification for Beton Flows

Reoon Email Verifier catches bad emails before they enter your system. Beton integrates verification inline, checking every email from forms, scrapers, or CSV uploads before syncing to your CRM.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Nutshell CRM Integration OG Image
How Beton works

Automate Data Enrichment for Nutshell

Nutshell CRM is designed for simplicity, but records need enrichment. Beton automatically fills in missing contact info and company data using external providers.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Sales Navigator Integration OG Image
How Beton works

Automate Sales Navigator List Building

Sales Navigator is the gold standard for finding leads, but getting data *out* of it is a pain. Beton automates the extraction, enrichment, and syncing of Sales Nav searches directly to your CRM or cold email tool.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read