Beton × LeadForensics

Turn LeadForensics Visitors into Outbound Campaigns

Identify website visitors and automatically start personalized outreach sequences.

LeadForensics de-anonymizes website traffic, showing you which companies are interested. Beton turns that insight into action by enriching companies and launching targeted outbound campaigns.

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Open source Self-hostable Bring your own keys 100+ integrations

Visitor Intelligence Needs Automation

LeadForensics tells you 'Company XYZ visited your site,' but unless you manually export data and find contacts, nothing happens. Beton automates the entire flow from visitor detection to outreach.

Delayed Response

Manual processes mean you reach out days after the visitor showed interest.

No Contact Info

LeadForensics gives you company names, but you need decision-maker emails.

Export Fatigue

You manually export LeadForensics data weekly instead of acting on signals immediately.

Why Connect LeadForensics to Beton

Beton capitalizes on intent. When LeadForensics identifies a high-value visitor, Beton enriches the company, finds decision-maker emails, and adds them to a targeted sequence within minutes.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including LeadForensics.

Instead of wiring LeadForensics directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your LeadForensics usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add LeadForensics and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and LeadForensics.

Visitor-to-Sequence

When a target account visits your site, Beton enriches it and adds contacts to an 'Intent-Based' outreach sequence.

Account Prioritization

Route high-value visitors directly to AE calendars for immediate booking.

Real-Time Alerts

Ping account owners in Slack when their assigned accounts visit the site.

FAQ about Beton and LeadForensics

Do I need a separate LeadForensics account to use this integration?
Yes. Beton connects to your existing LeadForensics workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine LeadForensics with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call LeadForensics first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect LeadForensics, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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