Beton × JustCall

Sync JustCall Call Data to Your CRM

Log calls, transcripts, and outcomes automatically so reps never manually update records.

JustCall handles your sales calls, but that activity needs to flow into your CRM for reporting and coaching. Beton syncs call logs, recordings, and outcomes to Salesforce or HubSpot automatically.

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Open source Self-hostable Bring your own keys 100+ integrations

Call Data Shouldn't Live in a Silo

Reps make 50 calls a day in JustCall, but manually logging them in Salesforce is tedious. Call context gets lost, and managers lack visibility into rep activity. Beton automates the sync.

Manual Logging

Reps spend 20 minutes a day manually logging calls instead of making more calls.

Lost Context

Account managers can't see the history of calls made by previous reps because data wasn't logged.

Reporting Gaps

Sales dashboards underreport activity because reps forget to log calls.

Why Connect JustCall to Beton

Beton ensures every conversation is logged. By syncing JustCall activity to your CRM, you get accurate reporting, better coaching, and full visibility into the buyer journey.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including JustCall.

Instead of wiring JustCall directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your JustCall usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add JustCall and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and JustCall.

Automatic Call Logging

Every JustCall call creates a CRM activity with duration, outcome, and recording link.

Disposition Sync

Update CRM lead status based on JustCall call outcomes (Connected, Voicemail, Not Interested).

Coaching Insights

Push call recordings and transcripts to a Slack channel for managers to review winning conversations.

FAQ about Beton and JustCall

Do I need a separate JustCall account to use this integration?
Yes. Beton connects to your existing JustCall workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine JustCall with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call JustCall first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect JustCall, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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