Beton × Drift

Route Drift Conversations to Sales Instantly

Turn chatbot conversations into CRM leads enriched with conversation context.

Drift captures high-intent conversations, but those chats need to become CRM leads fast. Beton syncs Drift conversations to Salesforce with full transcripts and enriched contact data.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Chatbot Leads Shouldn't Wait

A hot lead chats with your Drift bot, but by the time a rep manually creates a Salesforce lead, the moment has passed. Beton creates enriched leads instantly, including the full chat transcript.

Slow Lead Creation

Reps manually create leads from Drift chats, introducing 10-30 minute delays.

No Context

CRM leads lack the chat transcript, so reps start conversations from scratch.

Manual Routing

Drift sends leads to a general queue instead of intelligently routing based on firmographics.

Why Connect Drift to Beton

Beton speeds up your response time. Chat leads are created in CRM within seconds, enriched with company data, and routed to the right rep based on territory or account ownership.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Drift.

Instead of wiring Drift directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Drift usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Drift and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Drift.

Instant Lead Creation

When a Drift chat ends, Beton creates a Salesforce lead with the full transcript attached.

Intelligent Routing

Route Drift leads to specific reps based on company size, detected in real-time via enrichment.

Meeting Scheduling

When a user books a meeting via Drift, Beton enriches their profile and syncs it to your calendar tool.

FAQ about Beton and Drift

Do I need a separate Drift account to use this integration?
Yes. Beton connects to your existing Drift workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Drift with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Drift first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Drift, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Zendesk Sell Integration OG Image
How Beton works

Enrich Zendesk Sell Leads Automatically

Zendesk Sell is a lightweight CRM, but it needs enrichment. Beton automatically fills in missing emails, phone numbers, and firmographics for every lead in Zendesk Sell.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
RingCentral Integration OG Image
How Beton works

Sync RingCentral Activity to Your CRM

RingCentral is your communication hub, but that data needs to live in your CRM. Beton syncs call logs, SMS messages, and meeting details to Salesforce so every touchpoint is tracked.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
NeverBounce Integration OG Image
How Beton works

Real-Time Email Verification via NeverBounce

NeverBounce is trusted for enterprise-grade verification. Beton embeds it into your data workflows, catching invalid emails, spam traps, and catch-all domains before they cause deliverability issues.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
RollWorks Integration OG Image
How Beton works

Connect RollWorks ABM to Your CRM

RollWorks is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
UserGems Integration OG Image
How Beton works

Automate UserGems Job Change Tracking

UserGems tracks your past buyers, but moving that data into action often means manual CSV exports. Beton automates the last mile: instantly routing job change signals to the right CRM owner or sales sequence.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Leadlander Integration OG Image
How Beton works

Operationalize Leadlander Website Intelligence

Leadlander identifies companies browsing your site, but manual workflows slow down response time. Beton automates the enrichment and outreach process, turning visitors into pipeline.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
SmartReach Integration OG Image
How Beton works

Feed SmartReach with Quality Data

SmartReach is your multi-channel outreach platform, but it needs verified, enriched data. Beton preprocesses every contact before loading into SmartReach sequences.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
6sense Integration OG Image
How Beton works

Automate 6sense Intent-Based Workflows

6sense is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Intercom Integration OG Image
How Beton works

Unify Intercom Conversations with CRM

Intercom is where customers talk to you, but that data needs to flow into your CRM. Beton syncs conversations, user attributes, and support tickets so sales and CS have full context.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Saleshandy Integration OG Image
How Beton works

Connect Saleshandy to Your CRM

Saleshandy is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read