Beton × Capsule CRM

Enrich Capsule CRM with External Data

Keep your Capsule contacts enriched with fresh firmographic and contact data.

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Simple CRM, Better Data

Capsule CRM is loved for its simplicity, but that means less built-in enrichment. Beton bridges the gap, automatically appending company data and verified emails to your contacts.

Incomplete Records

Contacts have names but no job title, company size, or LinkedIn URL.

Manual Research

Reps manually Google contacts to find missing information.

Stale Data

Records from 2 years ago still show old job titles and companies.

Why Connect Capsule to Beton

Beton enhances Capsule without complicating it. It runs enrichment workflows in the background, ensuring your contacts have complete data without requiring manual research.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Capsule CRM.

Instead of wiring Capsule CRM directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Capsule CRM usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Capsule CRM and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Capsule CRM.

Auto-Enrich Contacts

When a contact is created in Capsule, Beton finds their LinkedIn profile and company data.

Verification Layer

Verify all email addresses in Capsule to protect your sender reputation.

Data Refresh

Periodically re-enrich old Capsule contacts to update job titles and company info.

FAQ about Beton and Capsule CRM

Do I need a separate Capsule CRM account to use this integration?
Yes. Beton connects to your existing Capsule CRM workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Capsule CRM with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Capsule CRM first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Capsule CRM, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Gong Integration OG Image
How Beton works

Sync Gong Intelligence to Salesforce

Gong is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Iterable Integration OG Image
How Beton works

Bi-directional Sync for Iterable and CRM

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Clari Integration OG Image
How Beton works

Operationalize Clari Revenue Intelligence

Clari is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Typeform Integration OG Image
How Beton works

Enrich Typeform Responses Automatically

Typeform creates delightful form experiences, but responses need enrichment. Beton appends company data, verifies emails, and syncs qualified leads to your CRM automatically.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Salesforce Integration OG Image
How Beton works

Unify Your Data in Salesforce

Salesforce is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Leadfeeder Integration OG Image
How Beton works

Automate Leadfeeder Visitor Follow-Up

Leadfeeder shows you which companies are browsing your site. Beton takes it further: finding contact info, enriching profiles, and launching outreach sequences while the intent is hot.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
People.ai Integration OG Image
How Beton works

Operationalize People.ai Intelligence

People.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Instantly Integration OG Image
How Beton works

Scale Instantly Safely with Verified Data

Instantly is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
PersistIQ Integration OG Image
How Beton works

Load PersistIQ Campaigns with Verified Data

PersistIQ handles your cold outreach, but campaigns are only as good as the data feeding them. Beton enriches, verifies, and loads contacts into PersistIQ automatically.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Groove Integration OG Image
How Beton works

Sync Groove Activity to Your CRM

Groove is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read