Beton × Capsule CRM

Enrich Capsule CRM with External Data

Keep your Capsule contacts enriched with fresh firmographic and contact data.

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.

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Open source Self-hostable Bring your own keys 100+ integrations

Simple CRM, Better Data

Capsule CRM is loved for its simplicity, but that means less built-in enrichment. Beton bridges the gap, automatically appending company data and verified emails to your contacts.

Incomplete Records

Contacts have names but no job title, company size, or LinkedIn URL.

Manual Research

Reps manually Google contacts to find missing information.

Stale Data

Records from 2 years ago still show old job titles and companies.

Why Connect Capsule to Beton

Beton enhances Capsule without complicating it. It runs enrichment workflows in the background, ensuring your contacts have complete data without requiring manual research.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Capsule CRM.

Instead of wiring Capsule CRM directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Capsule CRM usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Capsule CRM and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Capsule CRM.

Auto-Enrich Contacts

When a contact is created in Capsule, Beton finds their LinkedIn profile and company data.

Verification Layer

Verify all email addresses in Capsule to protect your sender reputation.

Data Refresh

Periodically re-enrich old Capsule contacts to update job titles and company info.

FAQ about Beton and Capsule CRM

Do I need a separate Capsule CRM account to use this integration?
Yes. Beton connects to your existing Capsule CRM workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Capsule CRM with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Capsule CRM first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Capsule CRM, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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