Beton × Cal.com

Sync Cal.com Bookings to Your CRM

Automatically create CRM leads and enrich them when meetings are booked.

Cal.com handles meeting scheduling, but bookings need to flow into your CRM. Beton enriches meeting attendees with company data and syncs them to Salesforce or HubSpot.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Meeting Bookings Should Create Leads

A prospect books a demo via Cal.com, but you have to manually create a CRM lead and enrich it with company data. Beton automates this entire flow, ensuring every meeting has context.

Manual CRM Entry

Reps manually create Salesforce leads after meetings are booked, wasting time.

No Enrichment

Reps enter calls blind because the meeting attendee's profile wasn't enriched.

Lost No-Shows

No-shows don't get follow-up because there's no automated workflow.

Why Connect Cal.com to Beton

Beton eliminates the gap between booking and preparation. By enriching meeting attendees and syncing them to CRM, you ensure reps enter calls with full context.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Cal.com.

Instead of wiring Cal.com directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Cal.com usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Cal.com and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Cal.com.

Automatic Lead Creation

When someone books a Cal.com meeting, Beton creates an enriched lead in Salesforce with company data.

Pre-Call Enrichment

Enrich meeting attendees with LinkedIn profiles and talking points before the call.

No-Show Follow-Up

When someone no-shows, Beton triggers a re-engagement email sequence.

FAQ about Beton and Cal.com

Do I need a separate Cal.com account to use this integration?
Yes. Beton connects to your existing Cal.com workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Cal.com with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Cal.com first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Cal.com, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
PersistIQ Integration OG Image
How Beton works

Load PersistIQ Campaigns with Verified Data

PersistIQ handles your cold outreach, but campaigns are only as good as the data feeding them. Beton enriches, verifies, and loads contacts into PersistIQ automatically.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Mixmax Integration OG Image
How Beton works

Lead enrichment with Mixmax using Beton

Mixmax is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Drift Integration OG Image
How Beton works

Route Drift Conversations to Sales Instantly

Drift captures high-intent conversations, but those chats need to become CRM leads fast. Beton syncs Drift conversations to Salesforce with full transcripts and enriched contact data.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Pocus Integration OG Image
How Beton works

Feed Pocus with Fresh Product Signals

Pocus scores leads based on product usage, but it needs clean, timely data. Beton acts as the data cleaning layer, ensuring Pocus has the freshest signals from your warehouse and analytics tools.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Gravity Forms Integration OG Image
How Beton works

Enrich Gravity Forms Submissions Automatically

Gravity Forms captures leads on your WordPress site, but those submissions need enrichment before they're useful. Beton verifies emails, finds LinkedIn profiles, and syncs clean data to your CRM.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Saleshandy Integration OG Image
How Beton works

Connect Saleshandy to Your CRM

Saleshandy is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Seamless.AI Integration OG Image
How Beton works

Automate Seamless.AI Contact Finding

Seamless.AI is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Intercom Integration OG Image
How Beton works

Unify Intercom Conversations with CRM

Intercom is where customers talk to you, but that data needs to flow into your CRM. Beton syncs conversations, user attributes, and support tickets so sales and CS have full context.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Groove Integration OG Image
How Beton works

Sync Groove Activity to Your CRM

Groove is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Clay Integration OG Image
How Beton works

Sync Clay Workflows to Your CRM

Clay is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Kaspr Integration OG Image
How Beton works

Scale LinkedIn Prospecting with Kaspr

Kaspr finds emails and phone numbers from LinkedIn profiles. Beton orchestrates bulk prospecting, turning Sales Navigator searches into enriched CRM leads without manual work.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
NeverBounce Integration OG Image
How Beton works

Real-Time Email Verification via NeverBounce

NeverBounce is trusted for enterprise-grade verification. Beton embeds it into your data workflows, catching invalid emails, spam traps, and catch-all domains before they cause deliverability issues.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read