Beton × Braze

Power Braze with Live Data from Anywhere

Trigger Braze journeys based on data warehouse queries, CRM events, or custom app signals.

Braze is hungry for data. Beton feeds it with fresh signals from your warehouse, CRM, and product analytics so you can run sophisticated lifecycle campaigns without manual CSV imports.

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Open source Self-hostable Bring your own keys 100+ integrations

Don't Starve Braze of Good Data

Braze needs rich user attributes to personalize campaigns, but getting data into it often means manual CSV uploads or brittle API scripts. Beton provides a reliable, real-time pipeline from your data sources to Braze user profiles.

Stale User Profiles

User attributes in Braze are weeks out of date because updating them requires a manual file upload.

Engineering Overhead

Writing custom scripts to sync Snowflake data into Braze requires engineering time you don't have.

Limited Triggers

You can't easily trigger a Braze campaign when a custom business event happens (e.g., 'Invoice Paid').

Why Connect Braze to Beton

Beton democratizes Braze campaigns. Instead of waiting for engineering sprints, marketers can connect any data source and trigger Braze journeys based on real-time business logic.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Braze.

Instead of wiring Braze directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Braze usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Braze

Link Braze to Beton using your Braze API key.

2

Choose Data Source

Select where your data lives: Snowflake, Salesforce, PostHog, etc.

3

Map Attributes

Map source fields to Braze user attributes or event properties.

4

Launch

Activate the flow. Your Braze campaigns now run on live, accurate data.

Concrete ways GTM teams combine Beton and Braze.

Warehouse-Native Campaigns

Query your Snowflake for 'High LTV Customers' and automatically sync them to a Braze Canvas for VIP treatment.

Billing Event Triggers

When a payment fails in Stripe, instantly trigger a 'Payment Issue' journey in Braze.

Support Milestone Celebrations

When a support ticket is resolved quickly, send a celebration email via Braze to boost NPS.

FAQ about Beton and Braze

What can I sync to Braze?
Any data point: CRM fields, warehouse columns, app events, support ticket statuses.
Can I update user attributes?
Yes. Beton can update Braze user profiles or custom attributes based on your triggers.
Does it support Canvas triggers?
We can trigger Braze Canvases or send events that initiate campaign logic.
Is it bi-directional?
Yes. Sync Braze engagement metrics (opens, clicks) back to your CRM.
Who uses this?
Lifecycle Marketers and Growth teams building complex, data-driven campaigns.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Braze, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
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LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
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