Beton × Zendesk Sell

Enrich Zendesk Sell Leads Automatically

Find emails and company data for Zendesk Sell leads using waterfall enrichment.

Zendesk Sell is a lightweight CRM, but it needs enrichment. Beton automatically fills in missing emails, phone numbers, and firmographics for every lead in Zendesk Sell.

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Open source Self-hostable Bring your own keys 100+ integrations

Incomplete Records Slow Sales Down

Leads in Zendesk Sell often have just a name and company. Reps manually search LinkedIn for contact info, wasting hours. Beton enriches records automatically using waterfall providers.

Missing Contact Info

Leads have company names but no email or phone, making them unworkable.

Manual Research

SDRs spend 30 minutes per lead hunting down contact details on LinkedIn.

Low Activity

Incomplete records sit idle because reps don't know how to reach them.

Why Connect Zendesk Sell to Beton

Beton acts as the enrichment engine for Zendesk Sell. It detects incomplete records and triggers a waterfall of providers to find missing data, keeping your CRM ready for outreach.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Zendesk Sell.

Instead of wiring Zendesk Sell directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Zendesk Sell usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Zendesk Sell and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Zendesk Sell.

Auto-Enrich Leads

When a lead is created in Zendesk Sell, Beton finds their work email via Apollo, Clearbit, or Hunter.

Company Data Enrichment

Automatically fill in company size, industry, and revenue for better segmentation.

Phone Number Finding

Use Beton to find direct dial numbers for leads, enabling cold calling.

FAQ about Beton and Zendesk Sell

Do I need a separate Zendesk Sell account to use this integration?
Yes. Beton connects to your existing Zendesk Sell workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Zendesk Sell with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Zendesk Sell first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Zendesk Sell, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
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