How Apollo.io works with Beton
Lead enrichment with Apollo.io using Beton
Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.
Vlad Nadymov, founder of Beton
November 25, 2025
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5 min read